Building a Successful Web Strategy

Event Details

Thom Disch has a proven track record of website success. Websites created by his company, Internet-Engine,have over 10,000 front page listings on Google and Yahoo.  More importantly, his company’s clients have generated over $1 billion in transaction revenue from their websites.

Joining Thom will be experts in every phase of website development and marketing.  A representative of Google will discuss website analytics (where to find the data and how to interpret it), search engine marketing and optimization as such topics relate to the Internet in general and specifically to Google.

Rick Omanson a Director at User Centric, teaches courses on human-computer interaction at DePaul and North Central College, will discuss the different types of websites and how to design them to optimize the user’s experience.  He will talk about the results of research into how the users look at a web page.

Among the many things you will learn are:

• Key design elements and how to create search engine friendly designs
• How to work successfully with a website design agency
• Ways to improve a user’s experience and ease of use
• The ends and outs of search engine optimization and marketing
• How entrepreneurs should manage their personal and company’s on-line presence
• Implications of Web 2.0 for building and protecting the reputation of your company

In addition, Thom Disch and the speakers will conduct a one-hour workshop after the seminar where you can ask specific questions about your website and have it reviewed by experts..

Cost