Avner Strulov-Shlain
Assistant Professor of Marketing and Willard Graham Faculty Scholar
Assistant Professor of Marketing and Willard Graham Faculty Scholar
Avner Strulov-Shlain’s research focuses on the behavioral economics of firms. He is interested in how companies interact with consumers who have psychological biases. How should firms respond to these consumers? and how do they respond in practice? Two strands of findings emerge -- first, that consumers' non-standard behavior should be taken seriously and quantitively, and second, that companies are sometimes "behavioral" too especially when not taking consumer behavior into account. To answer these questions Strulov-Shlain uses observational data, natural experiments, field experiments, and lab experiments.
Strulov-Shlain earned his PhD in economics from University of California, Berkeley. His pre-doctoral studies include an MA in economics from Tel-Aviv University and a BSc in physics and mathematics from The Hebrew University of Jerusalem.
Framing changes how different people answer the question.
{PubDate}Consumers may be wary of autorenewing promo deals.
{PubDate}Exploiting customers through discounted, auto-renewing promotional offers can backfire.
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