Arthur Middlebrooks
Clinical Professor of Marketing; Business Development for Research Data, Kilts Center for Marketing
How Well Do You Know What Your Customers Really Want?
Learning from your customers doesn’t have to cost a fortune.
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Biography
Art Middlebrooks leads Business Development for Research Data at the Kilts Center for Marketing, and is an educator and management consultant specializing in innovation, services marketing, and branding. Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries, including mobile apps, consumer packaged goods, e-commerce, energy, financial services, telecommunications, and information technology.
He is a former senior director of marketing and product development for DigitalWork Inc., partner with Kuczmarski Innovation, manager in the Strategic Services division of Accenture, and systems analyst at American Management Systems.
Middlebrooks is the coauthor of two books, Innovating the Corporation and Market Leadership Strategies for Service Companies. He has published other works in PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management, and Marketing News. He teaches innovation and services marketing. "I find that students learn best by doing, so I've structured both the in-class and out-of-class work to enable students to apply the various tools that I teach," Middlebrooks says. "I include the use of team projects and software in my courses so that students can learn how state-of-the-art innovation methods are being applied by leading companies, enabling deeper learning.
He earned an MBA in marketing and finance from Chicago Booth in 1988 and a bachelor's degree in computer science and economics from Duke University in 1984. He is a member of the Beta Gamma Sigma and Phi Beta Kappa honor societies.
Selected Publications
With T. D. Kuczmarski and J. D. Swaddling, Innovating the Corporation (2000).
With Craig A. Terrill, Market Leadership Strategies for Service Companies (1999).
With Craig A. Terrill, "Service Development," PDMA Handbook of New Product Development (1996).
"Does Customer Satisfaction Really Matter?," Marketing News (1999).
"The Role of Sales in New Product Introductions," Sales Managers Bulletin (1993).
For a listing of research publications, please visit the university library listing page.
2024 - 2025 Course Schedule
| Number | Course Title | Quarter |
|---|---|---|
| 37200 | New Products and Services | 2024 (Autumn) |
Get Insights from Arthur Middlebrooks in Chicago Booth Review
What I Learned from Watching People Clean
Home remedies illustrate the power of design thinking.
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The Secrets of Shopping
Around the world, billions of sales transactions every month, down to a can of Coca-Cola from a local store, are recorded in some way by Nielsen, the measurement and information firm that has been gathering data from retailers and consumers for 90 years.
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