Words of Wisdom to the Class of 2022
Professor Linda Ginzel shares her gratitude with her MBA students and offers advice upon their graduation.
Words of Wisdom to the Class of 2022
In February, the James M. Kilts Center for Marketing hosted the second event in its Marketing for Good series. The series explores how marketers and general managers can use their talents to develop sustainable marketing practices that evoke a positive change in the world.
The event focused on A.I. and targeted marketing. With businesses under increased scrutiny about privacy concerns and algorithmic bias, companies across industries are reexamining and adjusting their data analytics strategies. This review of current practices is compounded by the pandemic and how it has completely altered consumer behavior.
The event panelists had a spirited discussion around the consumer benefits, challenges, and considerations marketers and general managers need to keep in mind when using A.I. and targeted marketing as well as if and how A.I. can have a positive impact on society at large. The panelists also shared how they would use A.I. to benefit causes they are invested in.
Held in conjunction with Chicago Booth Review and its Big Question video series, the event featured Murli Buluswar, ’01, head of US consumer analytics at Citibank, Lisa Sullivan-Cross, head of growth marketing at Pinterest, and Sanjog Misra, Charles H. Kellstadt Professor of Marketing at Booth.
Professor Linda Ginzel shares her gratitude with her MBA students and offers advice upon their graduation.
Words of Wisdom to the Class of 2022Find takeaways from several recent events that explored the pandemic's ongoing impact on communities around the globe, including our Economic Outlook event in London.
COVID-19 Thought Leadership Digest: February 17Professor Linda Ginzel turned her in-demand classroom notes into a leadership workbook that is helping readers everywhere “develop their courage, capacity, and wisdom.”
Expanding the Definition of Leadership