Can Your Company Live Long and Prosper?
Don’t wait for your current business model or product to lose steam before finding your next one.
Can Your Company Live Long and Prosper?Although big pipeline projects have attracted a lot of attention in recent years, shipping via rail has remained a popular option for those who move oil, with 10 percent of American crude production in 2014 transported by rail. But given that rail is often more expensive and less reliable than pipelines, why is it still shouldering a sizable portion of the job of moving America’s oil? Research from Chicago Booth’s Thomas R. Covert and Chicago Harris’ Ryan Kellogg suggests flexibility may be a big part of the answer—and that planners in other arenas can learn from how the oil industry balances low, fixed costs with high, more variable prices.
Don’t wait for your current business model or product to lose steam before finding your next one.
Can Your Company Live Long and Prosper?This one ubiquitous job actually has four distinct roles.
The Avatars of the StrategistBlackRock cofounder Sue Wagner joins Chicago Booth’s Marianne Bertrand, Robert H. Gertner, and Luigi Zingales to discuss the business of business.
Should Public Companies Do More Than Maximize Profits?Your Privacy
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