Chicago Booth Review Podcast Is the Customer Always Right?
- August 28, 2024
- CBR Podcast
Is the customer always right? In a world in which all sales are final, some buyers are bound to get duped. But if the customer’s always right, what can retailers do about unreasonable customers? In this episode, Chicago Booth’s John Paul Rollert looks for a balance between honoring customers and indulging them.
A transcript for this episode will be available soon.
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