Is the Customer Always Right?
Chicago Booth’s John Paul Rollert looks for a balance between honoring customers and indulging them.
Is the Customer Always Right?Chicago Booth Review Podcast How Irrational Are We?
- July 06, 2023
- CBR Podcast
Academic models are often built on assumptions about how rational, utility-maximizing individuals would behave. But as behavioral scientists have long pointed out, real people don’t actually behave that way. Does that mean that we behave irrationally, and if so why? Or is our behavior actually more rational than it may appear? In this special episode, we present Chicago Booth’s Richard H. Thaler, an economics Nobel laureate, in conversation with Harvard’s Steven Pinker.
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