The Danger of Resentment and Social Exclusion
A Q&A with Chicago Booth’s Alex Imas about the desire for exclusivity.
The Danger of Resentment and Social ExclusionWhen it comes to “buying” happiness, there are good and bad investments. Things that appeal to us because of “learned preferences”—for instance, luxury goods—may provide less long-lasting happiness than things we desire because of a hardwired biological preference, according to research by the University of Florida’s Yanping Tu and Chicago Booth’s Christopher K. Hsee. The authors cite interviews Hsee and a group of coresearchers conducted with residents of 31 Chinese cities about happiness derived from the ambient room temperature in their homes during winter (a hardwired, inherent preference) and that derived from the value of their jewelry (a learned preference). The results suggest happiness from learned preferences is highly context dependent.
Happiness with room temperature is absolute.
In winter, people derived more pleasure from their ambient room temperature the warmer it got. The effect held within and across cities—home temperatures are higher in Beijing (due to standard heating) than in Nanjing, and also tend to provide Beijing residents with more happiness—suggesting that home-climate happiness isn’t due to social comparison.
Happiness with jewelry is relative.
Within cities, people with more-valuable jewelry tended to be happier than those with less-valuable jewelry. But the same wasn’t true across cities: residents of Wuhan and Shanghai derived similar amounts of happiness from their jewelry, despite a dramatic contrast in its value, suggesting that happiness that comes from jewelry value is based on social comparison.
A Q&A with Chicago Booth’s Alex Imas about the desire for exclusivity.
The Danger of Resentment and Social ExclusionWhat are the mental connections we’re making between various expenses, and how can understanding them help us make better decisions?
Are You Shopping Irrationally?Acquiring even mundane details about a stranger can shake our sense of anonymity.
The More We Know about Others, the More We Think They Know about UsYour Privacy
We want to demonstrate our commitment to your privacy. Please review Chicago Booth's privacy notice, which provides information explaining how and why we collect particular information when you visit our website.