Do your choices reflect the marginal utility of money for you?
One Factor You May Be Leaving Out of Your Financial Decision-Making Read More
Telling a customer ‘it could be better’ can make them less willing to buy.
To Sell More, Say Less Read More
People often neglect to consider the diminishing nature of marginal utility in everyday financial decisions unless prompted to do so—and it makes a big difference.
Would You Take a Later Flight for Cash? Read More
When choosing between two pools of resources, people tend to strategically select the smaller one.
Why We Have Trouble Winning at ‘Pool-Choice’ Strategy Games Read More
The order in which customers approach vendors can affect how prices are set.
How ‘Riding Coattails’ Can Help Counter Discrimination Read More