Retailers Are in on Shrinkflation
It’s not just manufacturers who are responsible for this long-running, widespread phenomenon.
Retailers Are in on ShrinkflationDuring the 2007–10 financial crisis, the US government decided that some institutions were too big to fail—and bailed them out.
Now research by Chicago Booth’s Lin William Cong, Stanford University’s Steven Grenadier, and Booth PhD candidate Yunzhi Hu adds to the discussion that among the too-big-to-fail institutions, some may actually be too big to save first. They suggest that when bailouts are being considered, a better sequence of events could involve saving the relatively smaller institutions first.
The researchers model runs on money-market mutual funds and on the financial commercial-paper market, following Lehman Brothers’ failure in 2008. In that case, the Federal Reserve essentially provided unlimited insurance to those investors, which quickly stopped the panic selling. The researchers illustrate how policy makers can utilize an initial intervention to shape the information available before future interventions, thus affecting investor reactions.
The theory suggests that policy makers should consider how interventions in markets with correlated fundamentals relate to one another. In many cases, if an initial intervention is successful, less is needed in subsequent crises to reassure investors that fundamentals are sound and that the central bank can control a market meltdown. But if the first intervention fails, investors will be even more pessimistic, and a second has to be much bigger to avert a run.
One of the research’s findings suggests that, considering the funds to be bailed out, it could be beneficial to target smaller institutions as the first bailout recipients. Successfully rescuing smaller institutions, which are cheaper to save, would in general make a later bailout of a bigger institution less expensive and more likely to succeed. The researchers contend that some funds are “too big to save first” because they would benefit more from broader investor optimism that earlier, less costly bailouts could establish.
The study also considers how one country’s investors learn from the outcomes of another country’s interventions, particularly in interdependent countries such as those in the European Union. Coordinating central-bank interventions, the researchers suggest, would lead to more-effective and less-costly intervention policy for each government.
It’s not just manufacturers who are responsible for this long-running, widespread phenomenon.
Retailers Are in on ShrinkflationA long-running US survey also finds that conservatives are happier than liberals.
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