Behavioral Science PhD Student Ibitayo Fadayomi

Background

Tayo (Tie-yoe) is a PhD student in Behavioral Science. He graduated from the University of Michigan as a member of the Global Scholars Program, conducting his honors thesis with Dr. Ethan Kross on self-other perceptions and moral decision making. 

Prior to joining Booth, Tayo served as the lab manager for Columbia Business School’s Center for Decision Sciences under Dr. Eric Johnson. While there, he worked on several projects examining consumer judgments, sustainable behaviors, and data quality. 

Research Interests

Tayo aims to uncover when, where, and how behavioral interventions and strategies can be most effective, especially for marginalized populations. Central to these interests are questions relating to behavior change, motivation, identity, and discrimination. He looks to explore these using various research methods including online, lab, and field studies.