Positioned at the forefront of behavioral science, the Roman Family Center for Decision Research is devoted to the study of how individuals form judgments and make decisions.
Researchers at the Roman Family CDR examine the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices. Understanding how and why people make decisions has important applications in a range of contexts, including management, marketing, finance, and public policy.
The center is home to behavioral science thought leaders and Nobel laureates.