Marketing lab courses help students develop a tool kit of knowledge and skills they can use to drive solutions in any post-Booth work setting. The Kilts Center connects clients facing specific challenges with Booth students who are eager to apply their knowledge and skills to real-world problems.

Students at Booth have brought their game-changing ideas to companies such as Google, Uber, Airbnb, Walmart, and PepsiCo, devising and proposing innovative business solutions with impact.

Lab Courses Overview

By the Numbers

Grey Placeholder Image

3,200+

Students who have taken a marketing lab course at Booth.

3,200+
Grey Placeholder Image

360+

Projects completed for clients.

360+
Grey Placeholder Image

210+

Companies students have worked with.

210+

Real-World Learnings