QME Conference
The annual conference co-sponsored by the Kilts Center invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
QME Conference
Events and Learning Opportunities
Engage with and learn from trailblazers.
The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community.
For MBA students, we offer programs and activities that reflect Booth’s philosophy that marketing skills are essential to selling products and growing a business. For faculty and PhD students, the center provides opportunities to share their research and engage conversations focused on challenging the status quo.
Marketing fundamentals equip business leaders to drive growth in a company. Most Kilts Center programs are relevant to a broad set of career interests, offering opportunities to learn about the power of marketing at work. Select events are geared towards preparing students to recruit and build skills specifically for tech product management (PM), product marketing management (PMM), brand management (Brand), and general management (GM).
Scheduled events will include active links in the table below.
The Kilts Center promotes events via student email listservs and via student-led groups.
Event Title |
Description |
Career Interest |
Perplexity AI Product Marketing CompetitionNovember, 2024 | Virtual |
The Kilts Center has partnered with Perplexity AI, hosting a Marketing Competition with weekly $100 gift card prizes for creative ideas from students. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Perplexity AI Product Pitch CompetitionNovember, 2024 | Hybrid |
The Kilts Center has partnered with Perplexity AI, hosting a Product Pitch Competition where student teams can pitch new features for a chance to win $1,200 in gift cards. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Mastering the PM InterviewThur, Dec 5, 2024 | Virtual | 12:00 - 1:00 p.m. CT |
Learn how to stand out during PM interviews in this interactive webinar, going beyond basic frameworks. | Tech PM/PMM |
Deconstructing the Big (Advertising) GameWinter quarter | Registration coming soon |
Join the annual post-Super Bowl ad breakdown. Participants learn and apply frameworks useful in evaluating the effectiveness of advertising campaigns. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Intro to UX Design for Product ManagersWinter quarter | Registration coming soon |
Aspiring tech product managers have a chance to learn what UX design is, how and when product interacts with UX, and tips for working with UX professionals. | Tech PM/PMM |
SQL Fundamentals WorkshopWinter quarter | Registration coming soon |
Participants analyze and design relational data models based on business requirements, learn to analyze data using MySQL, and build useful reports. | Tech PM/PMM Brand Mgmt/Gen Mgmt |
PR/FAQ: Working backwards from your product visionWinter quarter | Registration coming soon |
This session will introduce aspiring PMs to tools that synthesize and communicate a product vision effectively. | Tech PM/PMM |
Marketing and Management ForumSpring quarter | Registration coming soon |
Get access to some of Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Ask Alumni Why Product and BrandFall quarter |
Students will hear directly from experienced alumni who’ve navigated Brand Management, Product Management, and Product Marketing Management career paths and will have the opportunity to ask questions during breakout sessions. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Center Open HouseFall quarter |
Each fall, this event offers students an opportunity to meet fellow students, engage with Kilts Center staff, and learn how the Center supports their experience. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Write Less. No, Less than That: How to Make Your Communication and Writing More EffectiveFall quarter |
Join the Polsky and Kilts Centers for an interactive writing workshop, where you'll learn to write with clarity, cut jargon, and enhance your professional communication. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Speaker SeriesFall quarter |
Hear from industry leaders talk in depth about trending topics, challenges, and best practices related to how to drive business growth. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Case CompetitionFall quarter |
The Kilts Center’s annual Case Competition offers hands-on experience with marketing frameworks, tackling real-world challenges in the tech industry. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Tech PM/PMM Interview Prep WorkshopFall quarter |
Prepare for PM and PMM case interviews with this in-person workshop. Students work with alumni in small groups to gain practical skills and explore tech roles. | Tech PM/PMM |
CPG Case Interview Prep WorkshopFall quarter |
Master marketing case questions with help from recent alumni in the CPG marketing space through simulated interviews in small groups. | Brand Mgmt/Gen Mgmt General Interest |
Marketing for Good: Perspectives on Social ImpactFall quarter |
The "Marketing for Good" series showcases how marketers can make a positive impact on the world, exploring the intersection of business, social impact, and marketing. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
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For Master in Management and Master in Finance students we offer wide-ranging opportunities to hear from academic and industry experts and engage with peers. Booth’s approach to marketing equips future business leaders with the skills needed to drive growth in any organization. Interested students can learn about the power of marketing and prepare for early roles in product and brand management.
Scheduled events will include active links in the table below.
The Kilts Center promotes events via student email listservs and via student-led groups.
Event Title |
Description |
Perplexity AI Product Marketing CompetitionNovember, 2024 | Virtual |
The Kilts Center has partnered with Perplexity AI, hosting a Marketing Competition with weekly $100 gift card prizes for creative ideas from students. |
Perplexity AI Product Pitch CompetitionNovember, 2024 | Virtual |
The Kilts Center has partnered with Perplexity AI, hosting a Product Pitch Competition where student teams can pitch new features for a chance to win $1,200 in gift cards. |
Deconstructing the Big (Advertising) GameWinter quarter | Details TBA |
Join the annual post-Super Bowl ad breakdown. Participants learn and apply frameworks useful in evaluating the effectiveness of advertising campaigns. |
Marketing and Management ForumSpring Quarter | Details TBA |
Get access to some of Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. |
Kilts Center Open HouseFall quarter |
Each fall, this event offers students an opportunity to meet fellow students, engage with Kilts Center staff, and learn how the Center supports their experience. |
Kilts Speaker SeriesFall quarter |
Hear from industry leaders as they discuss trending topics, challenges, and best practices in driving business growth. |
Marketing for Good: Perspectives on Social ImpactFall quarter |
The Kilts Center's "Marketing for Good" series showcases how marketers can make a positive impact on the world, exploring the intersection of business, social impact, and marketing. |
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The Kilts Center sponsors or co-sponsors a number of marketing academic workshops, conferences, and webinars that convene scholars to exchange ideas focused on quantitative and behavioral marketing research for PhD students, Chicago Booth faculty, and faculty from other institutions.
Kilts Faculty Fellow Research Talks
The Kilts Center hosts lunch-n-learn events featuring visiting marketing academics whose expertise complements the research environment at Booth.
Kilts Faculty Fellow Research Talks
Marketing Research Workshop
All are welcome in this workshop, where faculty, PhD students, and outside speakers from around the world present their research.
Marketing Research Workshop
New Data for Consumer Insights Conference
This conference will showcase how new data sources are transforming consumer research. Scholars from various fields will share insights on the tools and methods shaping the future of marketing and economics.
New Data for Consumer Insights ConferenceTest
Since our founding in 1999 by James M. Kilts, ’74, the Kilts Center community has been a nexus for alumni across all industries. Senior-level executives regularly share their expertise with Booth students and the general Kilts Center community, amplifying the experience for all.
Ann Mukherjee Marketing Summit
The Ann Mukherjee Marketing Summit is an annual, invite-only event that connects our world-class faculty and an elite group of alumni to share their research and learnings around a timely theme each year.
Ann Mukherjee Marketing Summit
London Booth Marketing Summit
This unique, invite-only event brings together an elite community of alumni with roles in marketing, innovation, and general management. Contact Samreen Imami with any questions.
London Booth Marketing Summit
Insights to Your Inbox
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Connect with the Kilts Center
Stay up to date and connect with the marketing community by following the Kilts Center on LinkedIn.
