QME Conference
The annual conference co-sponsored by the Kilts Center invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
QME Conference
Events and Learning Opportunities
Engage with and learn from trailblazers.
The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community.
For MBA students, we offer programs and activities that reflect Booth’s philosophy that marketing skills are essential to selling products and growing a business. For faculty and PhD students, the center provides opportunities to share their research and engage conversations focused on challenging the status quo.
Marketing fundamentals equip business leaders to drive growth in a company. Most Kilts Center programs are relevant to a broad set of career interests, offering opportunities to learn about the power of marketing at work. Select events are geared towards preparing students to recruit and build skills specifically for tech product management (PM), product marketing management (PMM), brand management (Brand), and general management (GM).
Scheduled events will include active links in the table below.
The Kilts Center promotes events via student email listservs and via student-led groups.
Upcoming Events |
Description | Career Interest |
|---|---|---|
Product Management Guiding PrinciplesTuesday, March 25 | 11:45 - 1:15 p.m. | Harper 219 |
Join us for an engaging session with Gayatri Narayan, ’08, Senior Vice President of Digital Products and Applications at PepsiCo. Gayatri will share her guiding principles for product management, offering practical insights for anyone interested in or currently navigating a product role. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Marketing and Management ForumSpring quarter | Registration coming soon |
Get access to Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Past Events |
||
Mastering the PM InterviewFall quarter |
Go beyond the basic frameworks with this exclusive session. | Tech PM/PMM |
Marketing for GoodFall quarter |
The Kilts Center's "Marketing for Good" series showcases how marketers can make a positive impact on the world, exploring the intersection of business, social impact, and marketing. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Unlock the Power of AI in Your Job SearchFall quarter |
Learn how to leverage cutting-edge AI tools to stand out on LinkedIn, enhance your job search, and optimize applications. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
CPG Case Interview PrepFall quarter |
Master the art of marketing case questions with guidance from recent alumni in the Consumer Packaged Goods space. | Brand Mgmt/Gen Mgmt |
Tech PM/PMM WorkshopFall quarter |
Students work with alumni to explore and pursue product management and product marketing management roles in tech. | Tech PM/PMM |
Kilts Case CompetitionFall quarter |
Gain experience in applying marketing frameworks and concepts to problems in the tech industry. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Ask Alumni Why Product and BrandFall quarter |
Students hear from experienced alumni who've navigated Brand Management, Product Management, and Product Marketing Management paths, with Q&A opportunities during breakout sessions. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Designing Engaging PresentationsFall quarter |
Students practice persuasive presentation techniques, learning to present compelling arguments and data-driven insights effectively. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Breaking the Internet: The Pop-Tarts BowlWinter quarter |
Discover how the Pop-Tarts Bowl became a marketing sensation, breaking the internet with viral campaigns and redefining brand experiences. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Lunch and Learn with Booth FacultyWinter quarter |
Engage with Booth faculty research and explore practical applications of data-driven insights in real-world settings. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
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For Master in Management and Master in Finance students we offer wide-ranging opportunities to hear from academic and industry experts and engage with peers. Booth’s approach to marketing equips future business leaders with the skills needed to drive growth in any organization. Interested students can learn about the power of marketing and prepare for early roles in product and brand management.
Scheduled events will include active links in the table below.
The Kilts Center promotes events via student email listservs and via student-led groups.
Upcoming Events |
Description |
|---|---|
Product Management Guiding PrinciplesTuesday, March 25 | 11:45 - 1:15 p.m. | Harper 219 |
Join us for an engaging session with Gayatri Narayan, ’08, Senior Vice President of Digital Products and Applications at PepsiCo. Gayatri will share her guiding principles for product management, offering practical insights for anyone interested in or currently navigating a product role. |
Marketing and Management ForumSpring Quarter | Registration coming soon |
Get access to some of Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. |
Past Events |
|
Kilts Center Open HouseFall quarter |
Each fall, this event offers students an opportunity to meet fellow students, engage with Kilts Center staff, and learn how the Center supports their experience. |
Kilts Speaker SeriesFall quarter |
Hear from industry leaders as they discuss trending topics, challenges, and best practices in driving business growth. |
Marketing for Good: Perspectives on Social ImpactFall quarter |
The Kilts Center's "Marketing for Good" series showcases how marketers can make a positive impact on the world, exploring the intersection of business, social impact, and marketing. |
Deconstructing the Big Game: Advertising at the Super BowlWinter quarter |
Join the annual post-Super Bowl ad breakdown. Participants learn and apply frameworks useful in evaluating the effectiveness of advertising campaigns. |
Breaking the Internet: The Pop-Tarts BowlWinter quarter |
Discover how the Pop-Tarts Bowl became a marketing sensation, breaking the internet with viral campaigns that drove billions of impressions, skyrocketed sales, and redefined brand experiences. |
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The Kilts Center sponsors or co-sponsors a number of marketing academic workshops, conferences, and webinars that convene scholars to exchange ideas focused on quantitative and behavioral marketing research for PhD students, Chicago Booth faculty, and faculty from other institutions.
Kilts Faculty Fellow Research Talks
The Kilts Center hosts lunch-n-learn events featuring visiting marketing academics whose expertise complements the research environment at Booth.
Kilts Faculty Fellow Research Talks
Marketing Research Workshop
All are welcome in this workshop, where faculty, PhD students, and outside speakers from around the world present their research.
Marketing Research Workshop
New Data for Consumer Insights Conference
This conference will showcase how new data sources are transforming consumer research. Scholars from various fields will share insights on the tools and methods shaping the future of marketing and economics.
New Data for Consumer Insights ConferenceTest
Since our founding in 1999 by James M. Kilts, ’74, the Kilts Center community has been a nexus for alumni across all industries. Senior-level executives regularly share their expertise with Booth students and the general Kilts Center community, amplifying the experience for all.
Ann Mukherjee Marketing Summit
The Ann Mukherjee Marketing Summit is an annual, invite-only event that connects our world-class faculty and an elite group of alumni to share their research and learnings around a timely theme each year.
Ann Mukherjee Marketing Summit
Marketing for Good
The Kilts Center’s Marketing for Good series explores how marketers and general managers can use their talents in ways that catalyze positive change.
Marketing for Good
Insights to Your Inbox
Sign up to receive emails from the Kilts Center to stay up to date on faculty research, alumni and student stories, and marketing at Booth.
Connect with the Kilts Center
Stay up to date and connect with the marketing community by following the Kilts Center on LinkedIn.
