QME Conference
The annual conference co-sponsored by the Kilts Center invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
QME Conference
Events and Learning Opportunities
Engage with and learn from trailblazers.
The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community.
For MBA students, we offer programs and activities that reflect Booth’s philosophy that marketing skills are essential to selling products and growing a business. For faculty and PhD students, the center provides opportunities to share their research and engage conversations focused on challenging the status quo.
Marketing fundamentals equip business leaders to drive growth in a company. Most Kilts Center programs are relevant to a broad set of career interests, offering opportunities to learn about the power of marketing at work. Select events are geared towards preparing students to recruit and build skills specifically for tech product management (PM), product marketing management (PMM), brand management (Brand), and general management (GM).
Scheduled events will include active links in the table below.
The Kilts Center promotes events via student email listservs and via student-led groups.
| Event Title | Description | Career Interest |
|---|---|---|
Session 1: Designing Engaging PresentationsThe Art and Science of Effective Presentations SeriesTuesday, January 14 | 11:45 a.m. - 1:15 p.m. | Zoom |
Learn how to design and deliver presentations that captivate your audience and communicate your message with clarity and impact. This workshop focuses on framing your story for maximum engagement and mastering best practices in slide design. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Session 2: Use Strategies and Gen AI for Maximum ImpactThe Art and Science of Effective Presentations SeriesThursday, January 16 | 11:45 a.m. - 1:15 p.m. | Zoom |
Take your presentation skills to the next level by diving deeper into strategic storytelling frameworks and leveraging technology to enhance your slides. This workshop provides actionable strategies to shape your story, adapt to audience needs, and ensure your visuals amplify your message. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Deconstructing the Big Game: Advertising at the Super BowlTuesday, February 11 | 5:45 - 7:30 p.m. | Gleacher 100 Registration coming soon |
Join the annual post-Super Bowl ad breakdown. Participants learn and apply frameworks useful in evaluating the effectiveness of advertising campaigns. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Working Backwards: An Introduction to the PR/FAQ MethodThursday, February 20 | 11:45 a.m. - 1:15 p.m. | Zoom Registration coming soon |
This session introduces aspiring PMs to tools that synthesize and communicate a product vision effectively. | Tech PM/PMM |
Session 1: SQL Fundamentals WorkshopSaturday, February 15 | Zoom Registration coming soon |
Participants analyze and design relational data models based on business requirements, learn to analyze data using MySQL, and build useful reports. |
Tech PM/PMM Brand Mgmt/Gen Mgmt |
Session 2: SQL Fundamentals WorkshopSaturday, February 22 | Zoom Registration coming soon |
Participants analyze and design relational data models based on business requirements, learn to analyze data using MySQL, and build useful reports. |
Tech PM/PMM Brand Mgmt/Gen Mgmt |
Intro to UX Design for Product ManagersTuesday, February 25 | 11:45 a.m. - 1:15 p.m. | Zoom Registration coming soon |
Aspiring tech product managers have a chance to learn what UX design is, how and when product interacts with UX, and tips for working with UX professionals. | Tech PM/PMM |
Marketing and Management ForumSpring quarter | Registration coming soon |
Get access to Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Influential Leadership: Managing Up, Down, and AcrossSpring quarter | Registration coming soon |
Explore strategies for leaders to manage relationships with superiors, team members, and peers. Attendees will gain insights to navigate organizational dynamics effectively. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Mastering the PM Interview: Unlock Secrets to Stand Out from the CrowdFall quarter |
Go beyond the basic frameworks with this exclusive session. | Tech PM/PMM |
Marketing for Good: Perspectives on Social ImpactFall quarter |
The Kilts Center's "Marketing for Good" series showcases how marketers can make a positive impact on the world, exploring the intersection of business, social impact, and marketing. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Unlock the Power of AI in Your Job SearchFall quarter |
Learn how to leverage cutting-edge AI tools to stand out on LinkedIn, enhance your specialized job search for full-time roles, and optimize your applications. | Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
CPG Case Interview PrepFall quarter |
Master the art of marketing case questions with guidance from recent alumni in the Consumer Packaged Goods space. | Brand Mgmt/Gen Mgmt |
Tech PM/PMM WorkshopFall quarter |
Students work with alumni to explore and pursue product management and product marketing management roles in tech. | Tech PM/PMM |
Kilts Case CompetitionFall quarter |
Gain experience in how to apply marketing frameworks and concepts to problems in the tech industry. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Ask Alumni Why Product and BrandFall quarter |
Students hear directly from experienced alumni who've navigated Brand Management, Product Management, and Product Marketing Management career paths, with opportunities for Q&A during breakout sessions. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Speaker SeriesFall quarter |
Hear from industry leaders as they discuss trending topics, challenges, and best practices in driving business growth. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
Kilts Center Open HouseFall quarter |
Each fall, this event offers students an opportunity to meet fellow students, engage with Kilts Center staff, and learn how the Center supports their experience. |
Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest |
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For Master in Management and Master in Finance students we offer wide-ranging opportunities to hear from academic and industry experts and engage with peers. Booth’s approach to marketing equips future business leaders with the skills needed to drive growth in any organization. Interested students can learn about the power of marketing and prepare for early roles in product and brand management.
Scheduled events will include active links in the table below.
The Kilts Center promotes events via student email listservs and via student-led groups.
Event Title |
Description |
Deconstructing the Big Game: Advertising at the Super BowlTuesday, February 11 | 5:45 - 7:30 p.m. | Gleacher 100 Registration coming soon |
Join the annual post-Super Bowl ad breakdown. Participants learn and apply frameworks useful in evaluating the effectiveness of advertising campaigns. |
Marketing and Management ForumSpring Quarter | Registration coming soon |
Get access to some of Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. |
Kilts Center Open HouseFall quarter |
Each fall, this event offers students an opportunity to meet fellow students, engage with Kilts Center staff, and learn how the Center supports their experience. |
Kilts Speaker SeriesFall quarter |
Hear from industry leaders as they discuss trending topics, challenges, and best practices in driving business growth. |
Marketing for Good: Perspectives on Social ImpactFall quarter |
The Kilts Center's "Marketing for Good" series showcases how marketers can make a positive impact on the world, exploring the intersection of business, social impact, and marketing. |
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s
The Kilts Center sponsors or co-sponsors a number of marketing academic workshops, conferences, and webinars that convene scholars to exchange ideas focused on quantitative and behavioral marketing research for PhD students, Chicago Booth faculty, and faculty from other institutions.
Kilts Faculty Fellow Research Talks
The Kilts Center hosts lunch-n-learn events featuring visiting marketing academics whose expertise complements the research environment at Booth.
Kilts Faculty Fellow Research Talks
Marketing Research Workshop
All are welcome in this workshop, where faculty, PhD students, and outside speakers from around the world present their research.
Marketing Research Workshop
New Data for Consumer Insights Conference
This conference will showcase how new data sources are transforming consumer research. Scholars from various fields will share insights on the tools and methods shaping the future of marketing and economics.
New Data for Consumer Insights ConferenceTest
Since our founding in 1999 by James M. Kilts, ’74, the Kilts Center community has been a nexus for alumni across all industries. Senior-level executives regularly share their expertise with Booth students and the general Kilts Center community, amplifying the experience for all.
Ann Mukherjee Marketing Summit
The Ann Mukherjee Marketing Summit is an annual, invite-only event that connects our world-class faculty and an elite group of alumni to share their research and learnings around a timely theme each year.
Ann Mukherjee Marketing Summit
Marketing for Good
The Kilts Center’s Marketing for Good series explores how marketers and general managers can use their talents in ways that catalyze positive change.
Marketing for Good
Insights to Your Inbox
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Connect with the Kilts Center
Stay up to date and connect with the marketing community by following the Kilts Center on LinkedIn.
