Research in Action
See an archive of business-friendly articles that share out findings using data housed at the Kilts Center for an audience of policymakers, business leaders, and the general public.
Research in Actionbayesm is a software package for Bayesian analysis of many models of interest to marketers. In addition, bayesm contains a number of interesting datasets, including scanner panel data, key account-level data, store-level data and various types of survey data.
bayesm is an R package that can be downloaded from the CRAN network of mirror sites around the world. Users running R can install bayesm automatically from within R.
See an archive of business-friendly articles that share out findings using data housed at the Kilts Center for an audience of policymakers, business leaders, and the general public.
Research in ActionQuestions about the marketing research resources at the Kilts Center?
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