That’s why Professor Hitsch challenges his students to dig into the data, and use it to support business decisions.
Guest post by Professor Günter J. Hitsch
In my newest class, Data Science for Marketing Decision Making, I aim to immerse students in data-driven marketing techniques. Using modern data-processing tools, my students examine massive amounts of data in order to implement key marketing decisions. Analyzing these data allows us to predict the impact on everything from pricing and advertising, to customer profitability and the return on investment from customer targeting.
We are incredibly fortunate at Booth to have access to several Nielsen databases, which are housed at the Kilts Center for Marketing. The Kilts Center is very important to my work and the level to which I’m able to incorporate consumer research into my projects and curriculum. I want students to walk out of my class with a different way of thinking about marketing.
One of my students published a blog earlier this month about how his view of marketing has changed. What he once thought was a “soft” field has become a model for how to use data and hard evidence to make informed decisions. Read the blog here »
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The Global Booth Alumni Network
Four of our incoming Chicago Booth Forté Fellows joined us at the 2023 Forté Women's Leadership Conference. Read on to hear key insights from their experience.
Boothie Q&A: Forté 2023 MBA Women's Leadership Conference
Currently working as the Senior Director, Connectivity Portfolio Planning at Comcast Corporation, Silvia Medina, ‘09, is sharing the classes, connections, and insights from her time pursuing an MBA that are still relevant to her career today.
Catching Up With Silvia Medina, '09
