Marketing Can Transform Doing Good Business into Doing Business for Good
Booth alumni leaders met in London to explore how to make a positive impact on the world.
Marketing Can Transform Doing Good Business into Doing Business for Good
City of Residence: Chicago, IL
Education: University of Michigan, Bachelor of Arts in Communications and Spanish
Marissa Mann: 00:00
There’s a lot of academic and school-related events that you can go to. There’s the student-to-student networking, all those seminars on finding your next job. Those are wonderful. And I’ve attended a lot of those too, but some of my favorite events have been the ones that are more social in nature.
Marissa Mann: 00:14
The first time I think that I really just kind of let loose with some of my classmates was at the Booth Cubs game. It was a beautiful day, everyone was together, you’re meeting their significant others and their best friends, and we all went out afterward. It was a blast. So, that was a big event.
Marissa Mann: 00:30
I’ve done the Winter Formal every year, and that’s a whole other way to view your classmates, right? You’re all gussied up. You’re in your long dresses, and the men are in tuxes and they clean up well. It’s just another fun way to experience the Booth community.
I transitioned from an advertising agency to a new job in brand management at Clorox. With my new job came increased responsibility and a higher salary.
Gunter Hitsch, professor of marketing and his class Data-Driven Marketing.
The diversity and friendliness of my classmates. I had a certain expectation for what a Booth student might look like, but people had so many different types of professional and personal backgrounds.
Graduate Women in Business (GWB), Booth Marketing Club
Booth alumni leaders met in London to explore how to make a positive impact on the world.
Marketing Can Transform Doing Good Business into Doing Business for GoodData and A.I. will only take you so far, says Citi’s Murli Buluswar, ’01. The future of business belongs to practical and well-rounded innovators.
Predicting the Future of MarketingWhen streaming service Pluto TV needed analysis, its team turned to Booth marketing students—and ended up getting even more than they anticipated.
Switching On Student Expertise for Real-World Projects