MBA Student Perspective: Consumer Package Goods at Booth

Speaker 1: In brand management, you have to analyze a lot of data and a lot of consumer insights.

Speaker 2: Booth has a data-driven marketing focus and that's something that I think is really unique and it's something that companies love to see and that they associate with Booth students.

Speaker 3: The most helpful class I took at Booth was the New Products and Services Lab. I was actually able to work with Molson-Coors on an innovation project with the team.

Speaker 4: But my all-time favorite and I think the one that's mostly applicable to CPG is digital marketing. So it helps when you're interacting with media agencies or when you're building a marketing campaign.

Speaker 5: Pricing Strategies is one that's really popular at Booth as well as Managerial Decision Modeling. I think those are really great in terms of teaching me how to deal with large data sets and how to pull insights from that.

Speaker 6: So the Kilts Center for Marketing was really helpful for me to get into brand management.

Speaker 7: And they provide a lot of hands-on workshops as well as connections to alumni and industries.

Speaker 8: So the Kilts Center Case Competition is a week-long project where students will get a specific business problem from the sponsor. The year I did it, it was Tyson, last year it was Whirlpool, and you tackle a very specific business challenge within a week. I think it's a really great opportunity in that you do get that hands-on data experience as well as exposure to what these marketing business problems look like.

Speaker 9: Just being a part of the marketing group helped build my confidence in terms of like my interviewing skills and my networking skills.

Speaker 10: If a student came to me and said they wanted to go into CPG brand management, I would tell them to choose Booth for three main reasons. That being data-driven marketing approach, the Kilts Center and its resources as well as just the people at Booth.