The Kilts Center Focuses on Three Goals:
- Facilitating research by acting as a link between data providers and academics
- Fostering community and support to Booth students through programs and events
- Supporting innovations in the curriculum
The Kilts Center for Marketing serves as a hub for the marketing and tech communities at Chicago Booth. The center partners closely with the Booth Technology Group (FT and E/W), Marketing Group, and Marketing Club, as well as the Booth Product Management Club, Analytics Club, Corporate Management Group, and more. By partnering with these student groups, the center helps the co-chairs’ identify goals for the next year and helps support their annual efforts, including connecting them to alumni for events and companies to visit during treks, as well as expanding programming so students get the most out of their experience at Booth.
Recently, the Kilts Center hosted its first Training Series, where students could speak with experts and do hands-on work around writing a product requirements document, learning how to use SQL, and diving into how product managers use UX. In 2022, the team also launched an event called “From Brief to Campaign,” where brand managers and their creative agency reps came together to talk about how an idea turns into an ad. These events all came from deep conversations with student group co-chairs.
