Nick Epley

So actually I think the
way the webinar is set up

is right at eight
o'clock, it'll let 'em in,

the way our slate system's set up...

OK, there we go.

Welcome those who have joined already.

It'll take just a minute
or two for everybody

to enter the webinar.

So if you would like to share,

we'll use the Q and A, a
lot throughout the session.

So if you want to let
us know in the Q and A

where you're joining us from,

I believe we have people
from all over the world.

And myself and my colleagues
today are all in the

Chicagoland area.

So you can feel free if you
would like to let us know,

you can let us know --
also Chicago, great.

Argentina, that sounds lovely right now.

OK, Israel -- from
everywhere, this is awesome.

Again, welcome everybody

those who are just logging on,

we'll start in just a minute or two.

We're just kind of sharing

where we're all joining from today.

- The only problem with asking people

where they're from is
that I'm seeing about

30 places I'd rather be

than in the cold of Chicago
right now. (Laughs.)

- Absolutely.

Yeah, I didn't realize just looking out.

I didn't realize this was
a snow, we've more snow ...

We have got more snow than
I expected here in Chicago

for those who are (elsewhere)

I know some of you might
have not experienced snow

before in life, so hopefully
when you come here,

it's actually lovely.

You can embrace winter, I promise.

There's plenty to do outside.

I went ice skating this
weekend, it was lovely.

Which is all about having
good gear, basically.

- All right,

Andrew from Calgary

is probably the only one who's
colder than us right now.

- Probably.

See if we're great.

- Andrew from Calgary
is it never not snowing?

- That's a great question.

- In Calgary.

- So Michigan too pretty
much is always snowing

up the side of the lake.

Great okay I'll probably give it just

another minute or two,

it seems like the numbers
are still climbing here.

OK, I think we're slowing
down just a little bit.

OK and before we kick off

I think what we'll try to,

what we'd prefer so we
can answer questions,

typed questions in real time as well as

throughout, let's try
to focus on the Q and A.

We'll keep an eye on the chat as well

but the Q and A for those questions, OK?

So we will go ahead and get started.

Bear with me one second here.

My tab is open ... OK.

Well, welcome again.

We're thrilled to have you join us here.

Good morning, good afternoon

depending on where you in the world,

we're thrilled to see such a diverse

geographical representation
for today's class.

My name is Kara Northcutt

I'm a senior director
of admissions at Booth.

I have been here a little over 13 years

and very proud to represent this school.

And hopefully you'll be as excited as I am

after you see today's session,

which I think you will.

And on behalf of all the admissions teams,

executive full-time, evening, and weekend,

I'm really thrilled to welcome
you to today's masterclass,

"Designing A Good Life"
with professor Nick Epley.

We are also joined by
principal researcher,

Margaret Echelbarger, who
will assist with the Q and A.

So again, I mentioned again,

try to use the Q and A

to ask any kind of real-time questions

about the material that
Nick is presenting.

And with that, Nick Epley

is the John Templeton Keller Professor
of Behavioral Science and Director
of the Center for Decision Research

at the University of Chicago
Booth School of Business.

He studied a social cognition, how people,

how thinking people think

about other thinking
people -- to understand

why smart people so routinely
misunderstand each other.

He teaches an ethics and wellbeing course

to MBA students called
"Designing A Good Life,"

which you're gonna get a snippet of today.

So it's really our goal,
is to let you know,

a little bit about the
faculty at Booth, of course,

and our research assistants

and what a snippet of the class might be.

So hopefully when you join us,

you'll be enticed and
attend this class longer

for the full session.

And with that, I will
turn a it over to Nick.

Thanks everybody.

- Thanks Kara.

And thanks everybody
for joining this morning

or this afternoon or this evening.

There are lots of things

that are awful about
the pandemic, of course.

One silver lining is
that you get to reach out

and connect to folks who you wouldn't

otherwise be able to connect to.

I've never spoken in
Kazakhstan, for instance,

but this morning from Chicago,

someone is listening as
tuning in from Kazakhstan

this morning and so, so that's great,

that's a nice silver lining.

The goal here of this session

is just to give you a little sense

of what our classes are like here.

Now, ideally our classes
aren't happening this way

over Zoom although they
have been more frequently

over the last couple of years.

Ideally if you come and join us next year,

we'll have you in person in the classroom

where we can see and connect each other

more meaningful, in a more
interactive classroom setting.

I'm one of the behavioral scientists here.

I'm one of the psychologists here.

We have one of the larger
groups in the business school.

We've got about 20 to 25

psychology faculty here who teach classes,

ranging from management to
leadership, to negotiation,

to what I teach, which
is an ethics course.

All of the courses that we teach here

are designed really with two
fundamental goals in mind.

One is not to necessarily tell you

what to think about X, Y, or Z,

but rather to give you tools to

help you think a little better

about the problems that
you're going to face.

In the behavioral science group

what we're trying to do,
is trying to teach you

to think a little bit more
like an experimentalist.

That is to think a little
more like a scientist,

about many management
or leadership problems.

And you'll see some of that

in the lecture for today.

In my classroom, I have students
run a lot of experiments.

I have them participate
in a lot of experiments

and we analyze the data from those

to collect some insights

that we might not have gotten otherwise

about human behavior

and how we might make choices

when we're out in our working,

in the working world or just in our lives

that help us be a little wiser
interacting with each other.

The second thing our
classes try to do is to

help you achieve your
goals a little bit better.

That is all classes are designed

to give you some information
that will help you achieve

some important goal in your life.

My class is oriented around an assumption

that I actually think a lot of classes,

maybe all classes here at
Booth are organized around.

And that's an assumption
that although we're

all different, (in)
lots of different ways,

there are some basic things
that we want out of our lives.

And in particular, the
assumption of my class

is that we want to live a good life.

A good life, not in a simple,

obvious, hedonistic sort of sense.

That is, not in a simple
sense of the term,

but rather in a complicated,

multi-faceted sense of the term.

In particular, my presumption is that

when you grow up in life,

you want to live a good life

in at least three senses of the term.

One sense of the term,

a way in which I presume you
want to live a good life,

is that you want to be good at work.

That is you wanna succeed at work

you wanna do well in
your chosen profession.

What does it mean to do well
in your chosen profession?

Well, Milton Friedman
knew what it meant to do,

do well or to do good at work.

This is a famous Chicago economist,

University of Chicago economist,

whose office was right across the street

from where I am today.

Milton Friedman once wrote that,

"There is one and only
one social responsibility

of business -- to use its resources

and engage in activities designed
to increase its profits."

That is success or doing well
at work means making money.

Now, I presume we all want to make money.

I presume that's,

that's a goal that all of us want.

The question is, is that,

the main thing that we
want out of our lives?

Is that the main way we would

define success at work?

Well, one way that we go
about answering questions

that we have is we ask people,

is we collect data on this.

And so I'm gonna collect
some data right now.

I'm gonna ask you to fill out a poll

with this, answering this question.

So, to what extent do
you agree or disagree

with the following:

Making a lot of money is
my most important goal.

OK, I'm gonna go ahead
and launch this poll.

You tell me your answer to that.

Making a lot of money is
my most important goal.

Strongly disagree; disagree;
agree; or strongly agree.

("Jeopardy" theme music...)

All right ... and the
results are nearly all in.

All right, I'm gonna go
ahead and stop it there.

What are the results?

Well, most of you disagreed with this.

Only about 30% of you agreed with this,

but about 70% of you disagreed with this

either strongly or just disagreed with it.

You guys may be unique in
lots of different ways,

but you're not so unique
in this particular way.

When we ask people this question --

which actually comes from

a psychopathy survey --

when we ask people this question,

these are the kinds of
results that we tend to get.

These are the results I get when I ask

my MBA students to do this.

So these are the results from 805 students

I've had in my class

over the last couple of years
who have answered this question.

And this is the result that I see

from my students who sign up for my class.

In this case about 80%
of them disagreed --

about 70% of you did --

a smaller percentage of them agree

and smaller yet strongly agree.

It's not that making
money is not important, or

for some the most important,

but for many of you, for most of us,

even for those of you who agree,

my bet is there are other things

that you want out of your job as well.

What are some of those other things?

You can pile 'em into the chat window

right now, if you'd like.

What are other things that
you want out of your job?

What are other ways that you
would define "doing well"?

What are other things
you're seeking at work?

Impact; purpose; challenge;

satisfaction; learning new things,

having some purpose; growth;
personal fulfillment;

work-life balance; connecting
with the community. Whew!

Okay, Margaret, we gotta code
these at the end of this.

All of these are obvious things

that we want out of our work;
we're complicated creatures.

We don't just want one thing,
we want lots of things.

Money is one of them

but it's not the only
thing. Doing well at work

doesn't just mean making money:

It means other things.

And it ties in many of these things --

social impact, learning and growth,

connecting with others,
learning about yourself,

making a difference --

connects with the second
way in which I presume

you wanna live a good life.

And that is I presume you wanna be good.

That is I presume that you want

to be proud of the work you do.

To do work that you can
feel good about having done.

That is, you wanna be ethical
in the work that you do.

You don't wanna succeed by hook or crook.

You wanna succeed in a way
that you can be proud of,

in a way that you can tell
your kids about in detail

as they're going to bed at night:

how it is that you do your job.

What does it mean to be good?

What does it mean to be ethical?

Well, this sounds like
a complicated question

but it turns out it's, I
think, not so complicated.

All ethics it turns out are social:

They deal with how we treat each other.

When you're being ethical,

you tend to be treating other people

well -- fairly in some way.

When you're treating
other people unethically,

you're treating them poorly,
often benefiting yourself,

either out of indifference
to another person

or at the expense of another person.

This is not ...

We're not the first people
who have have thought of this.

The Dalai Lama noted our
prime purpose in this life

is to help others

and if you can't help them,

at least don't hurt them.

Even Milton Friedman knew that we,

that there was more to a
business's responsibility

than just making money.

In fact, he knew that
in order to make money,

a business first and foremost
had to be behaving ethically.

And you can see that in the second half

of this famous quote,

that's often left off

when this is quoted.

"There's one and only one
social responsibility,

of business -- to use its resources

and engage inactivity designed
to increase profits ...

so long as it stays within
the rules of the game,

which is to say, engages in
open and free competition

without deception or fraud."

That is: There's only one social
responsibility of business,

as long as it's already being ethical.

That is, as long as it's already behaving,

honestly and fairly in the
terms of the marketplace.

You see people's desire to be ethical

showing up all over the place

in the psychological literature.

You see it in kids, by six months

or a year of age, preferences for

interacting with other people who are kind

rather than self-interested.

You see it in adults who,

whose happiness and wellbeing
is strongly driven by,

by how well they're treating other people.

And you see it at even the
most extreme of human behavior.

You see a desire to be good

and an aversion to being unethical --

to treating other people,

to harming other people, to
treating other people poorly --

even in times of war.

One of the most amazing
books that I've ever read

is this one right here

with a rather grim title: "On Killing"

by Lieutenant Colonel Dave Grossman.

He's a Lieutenant Colonel,
was a Lieutenant Colonel,

in the US military.

And he's a military historian,
and what he has done,

is he had studied essentially
kill rates over the course

of human history.

And what he finds is that
people in times of war --

even when they're
dehumanizing the other side,

even when the other side
is trying to kill them --

have a shockingly hard
time killing other people.

Have a strong aversion to killing.

In World War II he found
that only about 15 to 20%

of soldiers were actually able

to discharge their firearm.

"When left to their own," he wrote,

"the great majority of
individual combatants

appeared to have been unable
or unwilling to kill."

There were fox holes,
trenches littered with guns

that had never been fired.

In the war, people couldn't shoot.

Once they were shooting,

he found that people couldn't kill,

people were reluctant to killing.

In the American Civil War, the kill rate

was only about one to two minutes

with 200 soldiers who were standing

only about 30 yards apart,
who were using weapons --

muzzle loaders in this case -- that could

hit a pie plate at 70 yards

without any trouble whatsoever.

The kill rate should have
been much, much higher.

In the Native American "Indian
Wars" as they called them,

25,000 musket balls were
fired in one particularly

awful massacre.

99 Native Americans were killed,

wounding one per every 252 shots.

Most of these were by one or two soldiers

who seemed to be somewhat
psychopathic, it seems.

World War I and World War II,

only about 5% of soldiers
were responsible for nearly

all of the killing. Most shots
were over the enemy's heads.

Even in the midst of war,

people have a strong
aversion to harming others.

Military forces around the world

have figured this out now,

and now soldiers are
trained to be able to kill

instead of presuming that they're capable

of doing it from the start.

"Indeed," now Grossman writes,

"From a psychological perspective,

the history of war affair can be viewed

as a series of successively

more effective tactical
and mechanical mechanisms

to enable our force combatants

to overcome their resistance,
to killing other humans

even when defined as the enemy."

Most killing in war now is done

from a trailer, flying a
drone thousands of miles away,

or with weaponry that allows killing

at a great psychological distance.

Our natural instinct,

our natural inclination,
is not so much to be

completely self-interested.

People care about others.

People don't want to harm others.

And often our automatic instinct

when we're out in the world

is to help -- not to just
do good for ourselves.

The second way in which I presume

you wanna feel good,
or to do good, is that

to live a good life, is
that you like to feel good.

You'd like to be happy.

That is, whatever it is you're doing

in life you would like

to feel happy about what you're doing.

It's not a new insight.

It's not a 21st Century sort of insight.

This is an insight that's
old, as old as human thought.

Aristotle said, once wrote

"Happiness is at once the best,

the noblest, and the
pleasantest of things."

And we might quibble with
the grammar a little bit,

but we certainly don't quibble with

the sentiment there.

And our founding fathers certainly didn't

when they wrote into the US Declaration of

Independence, here in the
United States, that there are

"certain unalienable rights,

that among these are life, liberty,

and the pursuit of happiness."

Presuming that this was a basic

primary motive that people had.

Alexandra Pope, famous
philosopher, once wrote,

"Oh happiness! Our being's and aim."

Pope presumed that all of human behavior

could be described as an
attempt to increase happiness --

and that any choice that we make could be

described as an effort to choose

the thing that we think

in one way or another

will bring us the most
happiness over the long run.

And Blaise Pascal, French enlightenment

philosopher, once wrote that
there aren't exceptions.

"All men seek happiness."

And I presume that if
Pascal were writing today,

he would write "all people."

We don't, as far as we can tell, presume

this is just something limited to men.

All people seek happiness;
there are no exceptions.

As far as we can tell,
Pascal's right about this.

Psychologists have yet to find

a people group that revels
in misery or unhappiness,

that systematically tries
to make themselves unhappy.

And so if this is what we
want out of our lives --

we wanna live a good life

in these three senses of the terms,

in this complicated sense of the term.

We'd like to succeed at work.

We'd like to succeed in a way

that we can feel good about:

that is, to be ethical.

And we'd like to be happy
about what we're doing.

Can we get this?

Mick Jagger famously sang that

"You can't always get what you want

but you get what you need."

Yeah, can we do better
than Mick suggested?

Can we actually get what we
want out of our lives here?

And that raises a basic question

about whether these goals are compatible

or incompatible with each other.

Do these goals compliment each other

or do they compete with each other?

So we can ask this question:

Does being good at work

does being ethical,

lead to success at work?

This is a basic question about
whether ethics pays at work.

Now I spend a good chunk of
the first lecture in my class

going over this question
with a lot of data.

The answer to this turns
out not to be so simple.

In the end, it's simple to say

but it's not so simple to show.

We spend a lot of time showing data

that addresses this question.

But I think this is an important ...

this is the important take-home insight.

Remember all ethics are social.

They deal with how we treat other people.

All of you are gonna be working in jobs

or you have to work with other people.

You have to get along with other people.

Other people have to
be willing to help you.

Other people have to be motivated

when they come into work --

to be satisfied with the
work that they are doing --

and treating people well,

whether it's your colleagues
or your employees,

or your boss or your clients, or your ...

or other people in your business network.

Treating them well comes
back to you in positive ways.

Reciprocity is just a profound
feature of social life.

This was described perhaps
most clearly by Gill,

who was an industry analyst,

describing why ethical
behavior tends to pay

in the long run in business.

He noted,

"Well-treated employees show up happier

and more dedicated to company's success.

They steal less and work harder.

Customers who receive
what was promised to them

and who are treated with respect

will return more frequently
for more business

and recommend more friends

to patronize the business.

Anyone who needs a study to prove

these common sense observations

about the impact of good ethics

on good business is
beyond help," he wrote.

I actually think you need some help.

You need some help in the form of data.

So I show you a lot of data

if you come to my class.

But the way in which ethical behavior

influences business
success is not a surprise.

The business case for ethics

is not short-run profitability,

it's sustainability for the long run.

And business leaders are
increasingly recognizing this.

Many businesses have shifted from

a shareholder model to
a stakeholder model;

that is, not just trying
to make the most money

for its investors,

but actually trying to create value

for all of the stakeholders
in our business.

That's not just investors:
That's also employees, customers,

broader network partners
and so on. Larry Fink,

head of BlackRock, noted this

just in his annual
letter that he released,

I think a week or, or two ago to CEOs.

He wrote,

"Stakeholder capitalism
is not about politics.

It's not a social or ideological
agenda. It's not 'woke.'

It is capitalism, driven by

mutually beneficial relationships

between you and the employees,

customers, suppliers, and communities

your company relies on to prosper."

The business case for ethics

is one of long-run sustainability.

We bring you here to Booth
in the hopes that we can

help you realize your
vision to create, ideally,

an organization that does good

and creates value in the long run:

not just for the people
who are investing in it

but for everybody who's
part of your organization.

And those two things
cooperate with each other,

they don't compete with each other.

We then spend the bulk of my course

talking about the second thing:

How do we design organizations

that help people be good --
that help people be better

than they might be -- if ethical behavior,

treating people well, is
the key to long-run success?

We have to think through carefully,

how would we go about create organizations

that help people do that.

(We) spend a good chunk of the class --

in fact, nearly all of the class --

talking about how to do that;

thinking about ethics as a design problem

and how you design
organizations that help people

be better than they might otherwise be.

But what I want to spend the
last part of this lecture on

is the relationship between

wants number two and number three.

That is: Does doing good feel good?

Does being ethical, does
treating other people well,

lead to happiness for the self,

or do these two things compete?

Does doing good feel good?

Well, remember all ethics are social

and it's not immediately obvious

what the answer to this is.

When you're treating other people well,

sometimes it can come at a cost

to the self.

And so maybe doing good for others

can diminish people's own wellbeing.

Thomas Jefferson once wrote that,

"I believe every human mind feels pleasure

in doing good to one another."

That's one perspective.

And yet I think we can all resonate

with this other perspective, too,

which is there are times which just feels

pretty good to be pretty naughty, right?

Where just getting on top and winning at,

whatever -- me, me, me! --

is the way to feel better.

I think we can resonate
with this intuition as well.

So, which is it?

Well, we can go to the data

and we can look to see what happens

when people do good to others

versus do good to the self:

what leads to more happiness or wellbeing.

There's a hard question to answer.

I'm gonna spend just a
couple of minutes here.

I spend a lot more time on it in class,

but I'm just gonna show
you a couple data points

that are helpful in addressing this issue.

The first one that we're gonna assess is

what happens when people pursue

the thing that's good for themselves

- - primarily good for themselves --

the thing we spend most of
our time pursuing at work,

that's good for the
self and that is money.

And so what happens when people pursue

a lot of money for themselves

does that bring happiness?

So this is really touching
on the age-old question

of whether money buys happiness.

Let's look at some data here.

So these data are some of the best that I,

that I know of; still these

come from Danny Kahneman and Angus Deaton,

both Nobel prize winners in economics,

neither of them economists.
Danny Kahneman is a psychologist

and Angus Deaton's a sociologist.

And what they did here
was they analyzed data

from about half a million Americans

that were surveyed by Gallup in 2009.

And what they did was they measured

just a whole bunch of
attributes of these people

and also measured their wellbeing

in a number of different ways.

And these are the four
ways that they focused on:

First they measured people's reported

positive affect on a given day:

essentially,

how happy they reported
feeling on that given day.

They also reported out, measuring,

how negative people reported feeling.

And what I'll show you here
is the inverse of that,

the percentage of folks who were not

feeling worry or sadness in this case.

So higher numbers here
mean less negative affect.

They looked at people's stress.

Again this is the inverse of this,

the percentage who did not report

experiencing much stress the previous day.

And then there's this measure,

which is a ladder measure,
which isn't really

a happiness measure per se.

It's a social comparison measure.

I'll show that to you here as well.

And one of the key questions

that they were addressing here is

whether money is related to happiness.

So they measured these things.

They looked at how much
money people were making,

and then they, you just correlate it

you just plot it out,

does making more money increase happiness?

Well, here's the figure.

So down on the X axis here

is the amount of income that people

reported making that year.

And on the Y axis here is
the percentage of people

who reported experiencing these things.

Positive affect, not negative affect,

feeling stress free, and
then this ladder measure.

And what can we see here?

Well, does making some money

increase your happiness?

Are the people who are
making more money, happier?

Feeling more positive affect,

less negative ethic, less stress?

And the answer is ... hell yes.

Yeah, obviously: Does money buy happiness?

It sure does!

That's like a one-item IQ question.

Yes, money buys some happiness.

But note there are a couple of
interesting things about this.

One is that, it doesn't
seem to buy it forever.

That is, there doesn't seem to be

a strong linear effect here.

Instead, most of the action

is coming down here on the bottom end.

And this we find in one
survey after another;

there's some caveats to this.

It turns out that as you
go further and further out,

there does seem to be slight increases

in happiness. But dollar for dollar,

all of the action here
on money and happiness

is at the bottom end.

It's not so much that being rich,

making a lot of money, makes you happy.

It's that being poor is miserable.

Anyone who tells you that
money doesn't buy happiness

has never stood a bread line before.

Being poor is miserable;
that's what these data show

and what we see time and time again.

But the second interesting
thing about these data --

not actually this part to me --

what's interesting for me is that

this survey also allows them

to compare how money is
related to happiness,

compared to other things
in a person's life

that might also be related to happiness.

Money is just the amount of money we make,

it's just one attribute
of our day-to-day lives.

There are lots of other things as well --

and they measured lots
of those other things

so we can compare effect sizes, right?

So what has bigger or smaller effects

on our happiness compared to money?

And that's what they reported
in table one of this paper --

which is I think the
most impressive feature

of this data.

My guess is you probably didn't see this

when you read through the paper yourself.

So I'll unpack this one for you here.

Table one shows the
effect of money compared

to other things.

And it does so just by
calculating a ratio.

So what they do is, they
do a median split on income

and look at how high-
and low-income people

fare on positive affect, negative affect

this negative score here,

'cause it's not reverse scored.

So more money means less
negative affect stress

and this latter measure as well.

And what, let me just show
you this first column here,

positive affect.

What this means is that folks in the --

this is a regression coefficient --

folks who are above the median in income

report having more
positive affect day to day

than those in the, in the
bottom half of the distribution.

That is positive, is what matters,

is there's not a very big effect,

but there it is.

What you can then do is
take this effect size,

this regression coefficient of 0.03 --

that's the difference between
high and low income --

and compare that effect size

against the effect sizes,

the differences between,
the top and the bottom

of all of these other dimensions as well,

and create a ratio to see how much

high-versus-low income,

this is a difference of about $58,000

in this data set, about four-fold increase

between those that are
high and low in income.

You can see how much
that four-fold difference

in income is related to the effect sizes

that come from being high or low

on these other measures as well.

And that's what's reported
here, these ratios.

So in this top line, high income,

right? High income,

the ratio of high income to
high income, is obviously one.

Let me show you some of
these others, though.

Let's talk about insured
here, this 0.4 figure.

What does that mean?

That means that the difference between

those who are above the median in terms of

the amount of insurance they
have versus below the median,

that that does have an
effect on positive affect.

But it's about 40% of the size

of being high or low on income.

So it's positive, but it's smaller effect

than the effect of high-versus-low income.

Being old is about 80% of the affect size

of high or low income.

Good news for everybody on this call

that's planning to grow
older in their lives:

Looks like happiness

over the course of your life

just continues to inch up and up and up:

one survey after another,
after another, after another

has shown that.

Your best days, thankfully,
are ahead of you.

Whether you've graduated or not

turns out to be about the same effect size

or turns out to be much
smaller effect, sorry,

than the effect of high-versus-low income.

Religiosity is a little bigger

than a four-fold increase in your income.

So those who tend to be religious

versus those who tend not to be religious,

there's a bigger effect on happiness

than on income there.

But notice in this first column,

what's the big effect

on positive affect in
your day-to-day life?

Write it in the chat window, what is it?

What's the big affect there?

The big affect is -- yeah --

is loneliness, just being alone, right?

Whether you're alone or not.

Look at that affect.

Seven times bigger, whether you reported

feeling alone yesterday or not:

seven times bigger than a four-fold
increase in your happiness.

We see that time and time and time

and time again in the data.

That if you really wanna know

how happy people are, income matters.

But what really matters are
the quality of relationships

with other people.

Here's another survey that

shows this, it's a survey from

Ed Diener and Marty Seligman

that was replicated just recently as well.

This is the original data set.

They surveyed several
thousand undergraduates here

and looked to see what distinguished

those who are most happy day to day

versus those who are least happy,

and here's what you find.
So they split these groups,

the folks who report being very happy

and those being very happy
in those in the middle

and what they find is it's the
quality of relationships --

the quality of their
social relationships --

that differentiates the happy
from the unhappy people.

So very happy people report having

stronger relationships as close friends

than very unhappy people;

better family relationships
than very unhappy people;

and better romantic relationships

than very unhappy people.

You also see that these people's friends,

people who know them, rate happy people

as having better relationships

than those who are very unhappy.

And you also see it in
how they spend their day.

Very happy people spend less time alone

than very unhappy people.

And they spend instead
more time with family,

friends and romantic partners.

As Diener and Seligman wrote,

"No variable was sufficient for happiness,

but good social relations were necessary."

That is, they found that
good social relationships

were the one necessary
ingredient for happiness

in their data set.

So ... this brings us
back to this question

"Does doing good feel good?"

Remember all ethics are social.

They deal with how we treat other people.

Treating other people well,

creating strong social relationships,

is a key to our happiness.

So it suggests that in fact,

the kinds of behaviors

that we would think of as ethical --

treating other people fairly,

decently, kindly, with compassion --

are the kinds of things that might

also feel good for us.

Well, let's see if we

see evidence of that in the data.

Liz Dunn... These are data
that come from Liz Dunn,

who wondered whether money,

if it doesn't bring a
huge amount of happiness,

might bring happiness
depending on how you spend it.

Money's just a tool that
allows you to do certain things

as I saw somebody in the
chat window report as well.

So maybe how you spend your income

might have a meaningful
effect on how happy,

how much happiness you do derive from it.

Well, here's a national survey.

- - this is from Gallup poll again --

that measured how happy
people feel in general.

There's just a simple, single-item,

happiness measure here.

Then looked at how they spent their money:

how they, how much they
spent on themselves;

bills, expenses, gifts for the self

on averages, is what people
tend to spend money on.

But also how much they spent on others:

pro-social spending.

Spending that we would think of as ethical

that's intended to do
good for somebody else.

And then looked at how much, also,

how much money they make overall

and then measured their happiness:

and then related these
factors to happiness.

Well, what do you see?

First, the amount of money

that people reported
spending on themselves,

their house, their taxes,

whatever -- all those other
gifts for themselves --

is not in fact positively
related to happiness.

It's not meaningfully
related happiness of at all.

If anything, in this data set,

it was slightly negatively related,

but this is not different
from what we'd expect

from chance one at zero. How
much you spent on yourself,

wasn't related to your happiness.

How much money you made, though,

consistent with the Kahneman-Deaton

data I showed you before, was
in fact related to happiness.

This is the positive regression here.

Yes, folks who make more money
tend to be a little happier.

But notice that what was just as important

was how you spent your money.

So pro-social spending --

that is, those who tended
to spend more on others,

controlling for the amount of income

that they make themselves --

so regardless of your income level,

those who spend more money
on others tend to be happier.

So some indication,

that doing good for others does, in fact,

maybe bring some happiness.

It's not great data, though.

There are obvious problems with it.

The most obvious is that
this isn't an experiment.

It's a correlation.

That is we measured a
bunch of things at once --

happiness and how you spend your money --

we related them together

and we can't tell when we do this,

what's causing what. You learn this

in your sophomore statistics class.

Sadly, we often forget about this

when we're actually
evaluating data in the world.

We don't know "what's
causing what" here. Could be

that how you spend your
money is causing happiness.

That could be; this is
just a relationship.

But it could also be that happy people

just tend to spend more on others.

Could be that the causal
error is going the other way.

Or it could be there's
some other third variable

that's causing these two things.

Maybe people who are healthier

are also happier and they're better able

to spend money on others.

They don't have to spend
as much on themselves as,

as folks who are unhealthy,
something like that.

They deal with those who
confounds in lots of ways,

it's not that confound. Nevertheless,

we can't tell from a
correlation what's causing what.

In order to figure out causality,

we have to use science's gold standard.

And that is an experiment:

a randomized, controlled experiment.

And so that's what,

that's what Liz Dunn did

in a bunch of subsequent experiments.

This is one of the first ones

that they conducted that
I'm gonna show you here...

is they gave people money

and told people how to spend it

and then looked to see
how it made them feel.

Now, it can't be the case the happiness

is affecting how you spend your money

because we're manipulating
how they spend their money

and measuring happiness afterwards.

So this is what they did:

They brought folks into the lab

for what is probably the best experiment

any of these people have
ever participated in, whoops,

any experiment they've
ever participated in.

They gave them money, either $5 or $20,

and then told them to go out and spend it.

Either on themselves,
get yourself the gift,

do something nice for
yourself, or on somebody else.

Get somebody else a gift,
spend this $20 on someone else,

do something nice for somebody else.

And so here's another poll for you:

Which condition would you rather be in?

Which condition you think
would bring you more happiness:

spending on yourself
or spending on others?

Don't put this in the chat window;

I'm gonna show a poll in just a minute.

Spending on yourself or
spending on another person?

Or spending $20 or spending $5?

Okay so here, let me launch this.

Oh, poll.

Sorry, it looks like I was
sharing that the whole time.

OK: Which would you prefer:

spending on yourself, spending on others?

Getting $5 to spend or
getting $20 to spend?

Go ahead and start filling out that poll.

("Jeopardy" theme music)

Sorry, I don't see
anybody sharing that poll.

Margaret do you know?

- [Margaret] I do not see the poll and.

- Nope okay.

Well let me try it one more time.

Can you see it now?

Margaret?

- [Margaret] I cannot see the poll.

- Okay well, we will just skip that.

You can think about this for yourself.

Which condition would you prefer to be in:

Spending money on yourself
or spending money on others,

spending $5 or spending $20?

("Jeopardy" theme music resumes)

Okay.

Liz Dunn and her colleagues
were interested in this as well

and so they asked people
before running this experiment

to say which condition they thought

would make them the happiest.

And what you see here is that people think

the way they normally spend money

would make them the happiest:

that is, about two-thirds

said that they would be happier
if they spent on themselves

than if they spent on another person

and -- no duh -- 86% said
they would be happier

if they spent more money
rather than less. That's fine.

Those are people's intuitions,
those are their expectations.

But what happens when people

are actually put in this experiment

and they go out and do this?

What actually brings
them the most happiness?

Well, I'll show you.

So, this graph here shows the change

in happiness from time one to time two.

Positive numbers here indicate an increase

in happiness from baseline at
the start of the experiment.

Negative numbers indicate if anything

a slight decrease in your,

a decrease in your happiness.

And what do you see here?

So first, you see the red bars

are higher than the black bars.

That is, those in the pro-social condition

who are asked to go out
and spend money on others,

came back feeling happier

than those who went out
and spent on themselves --

who actually, if anything,
felt a little worse.

So were people happier
spending money on themselves?

No, exactly the opposite.

They were happier spending
this money on others.

Were people happier spending $20

than spending $5? Turns out here

they weren't, either.

Turns out it didn't matter.

These differences here

aren't statistically significant.

Whether you're spending $5 or spending $20

didn't matter for your wellbeing.

Maybe these differences are too small.

That could be one of the things we find

in research on wellbeing, though,

is that small acts tend to
have a pretty sizable effect

on people's wellbeing.

That is: Our emotional reaction

is often insensitive to the magnitude

of the action or the event that we are

experiencing such that small acts --

small acts of kindness
in this case -- can have

disproportionately large
effects on our wellbeing.

I'll touch on that again later.

So this is some experimental evidence

that doing good for others can in fact

lead people to be happier.

So this raises an important question

for how we live our lives.

My guess is you haven't taken money

out of your wallet recently

and just spent it on somebody else.

Some of you maybe have,

but many of us don't do that: Why not?

Might we undervalue the positive impact

that doing good to others,

connecting with others in positive ways,

might have on our wellbeing,

in ways that undermine our ability

to be as happy as we could?

Might we happier at work

if we had an institution that
was designed to make it easy

to do good for others? Might
we be happy in our lives

if we did good for others
a little more often

than we might otherwise be inclined to?

Connected to others in positive ways

a little more often than
we might be inclined to?

Well, this is a question that's driven

my research for probably a decade now.

And it started with an observation

that I made actually riding the train

right over here just to the east of me,

which I did this morning,

coming in in the snowy Chicago weather.

This is what the train looked
like around the morning

when we started doing
this kind of research.

And I had an observation
one morning that led to

a whole bunch of research;

I'm gonna describe some of
it to you just right now.

In particular, every day
when I get on the train,

I see the same sort of behavior,

whether it's before the
pandemic like this was

or during it now,

and likely will continue
after the pandemic as well.

We all participate in the same routine.

Highly social creatures
made happier and healthier,

the data suggests -- with brains

uniquely equipped to
connect with others --

get onto this train and behave this way.

We get on and we line up here,

we line up along the outside window.

We crowd the outside window.

I was sitting here on this particular day.

God forbid you to actually
sit next to another person

who didn't know you, creep;

somebody will probably
call the police on you.

Sometimes people do sit
next to each other --

this couple here, sitting
next to each other.

They're not actually
talking to each other,

but they're married to each other.

And so they apparently have to do this.

There are some seats that are arranged

to help people actually
connect with each other.

They are never used this way.

You see this, these two people up here,

they're not actually
talking with each other.

They are staring past each other.

What then happens is we go down

to the next train next to
the stop. People get on,

they pile in, they line up here

in this second set of windows.

They are now cheek to jowl
with another human being

who is also made happier and healthier

by connecting with other people.

And they then, we then,
start on a 45-minute ride

into downtown Chicago

and what do people do
on that 45-minute ride?

They completely ignore each other here.

Now I understand it's different

in different parts of the world.

We can talk about that in
the Q and A if you'd like,

I'm very interested in that.

But here's a weird kind of context

and it's not, it's not an unusual context.

There are lots of times out in the world

where we're around strangers,

around other people we could connect with

and we seem to choose not to.

Why not?

Well, I don't think Chicago's
totally unique in this.

Lots of other places, trains or others,

you see folks when
they're around strangers

just be a little reluctant

to reach out and connect
with some stranger.

Maybe it's a modern phenomena.

Certainly the pandemic hasn't helped us,

but maybe it's a modern phenomena

that all of these tools of distraction

that we now carry around with us,

keep us from connecting with
other people. That could be,

but I don't really think that's the thing.

It was even long before
the iPhone came along

and had us staring at screens

for the better part of eternity,

we still had some anxiety
about connecting with others.

Often when we were in the
presence of other people,

we didn't reach out connecting.

We didn't try to be civil and decent

and have a nice conversation
with somebody else:

We kept to ourselves.

I'll skip over this,
this data from the 1970s,

that also find the same thing in New York.

And so this raises a very basic question:

Are we pro-social enough
for our own wellbeing?

Do we do enough good for others,

connect with others in positive

pro-social, civil kind, decent, nice ways?

In ways that optimize our own wellbeing?

Well, how would we find out about this?

Well we go back to the trains --

it's one thing we do --

and we'd run an experiment there,

which is what I did.

What I did: My colleagues and I

did this some years ago.

So this was my graduate student

Juliana Schroeder at the time,

and also Jasmine Kwong, one
of, my lab manager at the time.

We went to the train line that
in fact I ride in every day,

we live down here in Flossmoor where we're

right about here off of
Rayburn Avenue in Flossmoor .

We went to Homewood,
Illinois; train station

there actually has a basement.

So on a cold day like this in February --

which was January and February,

which is about when we were running

these experiments, the first ones --

the research assistants
don't freeze to death.

This is Jasmine Kwong, she was
my lab manager at the time.

She then, is one now is
one of our MBA alums.

We went down to the trains

and we recruited people
for a commuter survey,

told them they would get $5

in a Starbucks gift card if they were,

if they completed the experiment.

And then after they indicated
they were interested

in participating in the experiment --

then and only then after they'd indicated

that they were interested --

Did we tell them what we wanted them to do

in the experiment?

That's important so people

aren't selecting into conditions

in the experiment.

We asked them to do one of three things.

In one condition we told them

just to keep to
themselves, don't be social

just keep to yourself,

enjoy your solitude on the train today.

Just think about your day ahead;

don't have conversations with others.

In the control condition we asked them

to just do whatever they normally do,

right on the train.

So they could do whatever they want.

The third condition we told
them to do something radical.

We told them to be a little more social to

when somebody else comes down

and sits next to you on the train --

this is early in the train line --

We told them to try to make a connection

with this person, try
to have a conversation,

try to get to know a little
something about this person.

Try to make a connection.

That's our connection condition.

We asked them to be a
little social, right?

Well, what happened here?

So first: Were people
optimizing their wellbeing

on the train normally?

Well, normally people
don't talk to strangers.

In fact, in surveys that
we did on these trains

only about 5% of people

report ever talking to
somebody on the train

and overwhelmingly that's
with people they know,

not with people that, not with strangers.

Was talking to a stranger
unpleasant on this train?

And the answer is no, not at all.

At the end of their commute,

we asked them to report how

happy they felt after their commute,

how sad they felt after their commute

and how positive they
felt on their commute

compared to normal.

We then, they fill out that survey,

they put it in an envelope

and they drop it in the mail.

Now we do it on people's phones.

But it, at that time,
we did it in the mail,

got about 85% response rates back on this.

What did people say after their commute?

Those in the connection
condition actually report

a more positive experience.

These, we average these
three items together.

They report a more positive experience

than do those in the solitude contrition

with the control falling in the middle.

The control condition bounces around a bit

from one experiment to another.

So it doesn't seem to be that people

are optimizing their
wellbeing on the train.

We also asked them, by the way,

to report how productive they were

on their commute that morning.

People expect that if they talk

in the connection condition level,

a less productive commute.

In fact, that's not what we find.

People don't report
differences in how productive

they are on the commute
on the way in the morning;

I think that's mostly

because people aren't being
very productive anyway

and talking seems productive
once you've done it.

So people don't seem to be optimizing

their wellbeing here on the train.

One question is why aren't they?

Why aren't they engaging
with other people?

Why aren't they being more
social, being friendlier,

being nicer, being kinder to other people,

having a conversation when a person

comes and sits next to them?

Well, one possibility is they,

they think it'll be unpleasant.

They think the other person
doesn't want to talk to them

and it would be an unpleasant
experience for them.

To find out whether that's going on:

Remember, you saw earlier in the Liz Dunn

data I showed you

that people underestimated how

they thought they would feel happier

if they spent money on themselves,

rather than spending money on others.

Maybe we have that phenomena
going on here as well.

Maybe people just don't recognize

that they would be happier

if they connected with another person.

To figure out whether that's going on

we have to run another survey

where we -- another experiment,

where we ask people to

report how they expect they would feel

if they were in each of these conditions.

And so that's what we did
in another experiment.

We had people imagine that we,

while they were on the trains,

imagine that we had assigned them

to one of each of these three conditions

and to predict how they,
they thought they would feel

at the end of their train ride
in each of these conditions.

How did people expect they would feel

if they were in each of these conditions?

Well, this is how they
predicted they would feel:

These are their expectations.

They actually expected

they would have the least positive commute

in the connection condition

compared to the solitude condition.

That is, their expectations
weren't just wrong:

They were profoundly wrong,
they got them backwards.

We see this not just on the trains:

It's a similar experiment
that we ran in with the buses

in downtown Chicago, same sort of effect.

People are actually happier

when they connect than when they don't,

but they expect they'd be
happier keeping to themselves.

So in this way, people are
behaving rationally on the train.

That is, they're behaving in line

with their expectations as Gary Becker,

one of our famous Nobel laureates

here at the university of Chicago,

wrote in his Nobel prize-winning address.

"The Rational,"

when he is describing
what rationality entails.

"The rational analysis assumes that

individuals maximize welfare
as they conceive it."

That is, their behavior is consistent

with their expectations,

"Their behavior is forward-looking."

So people are behaving rationally here

in line with their expectations.

It's just that their expectations

are profoundly wrong, they're backwards.

They'd be happier if they connected;

they don't seem to realize that.

They undervalue the extent

to which being good to others --

having a nice, kind, civil,
pleasant conversation --

will actually feel good
to themselves as well.

And when I present these data,

as I know have for a while
since we've collected this,

inevitably -- and my guess
as many of you are thinking,

if you're not writing it in the

question and answer window or
the chat window right now --

that yeah, yeah that's in Chicago.

People are nice in Chicago,

but what about elsewhere?

Often, in at least when I give these

talks in the US, people say,

"Yeah, yeah but what about New York?"

People are: That would
never work in New York.

People are animals there!
That'll never work.

What about there?

Or what about in London?

We've got some Londoners, on the train,

in the session right now.

Oh, God forbid you tried
to talk to somebody

on a train in London -- whoo!

We know about Londoners.

They're not friendly, right?

We know that The Independent tells us

that of the seven stereotypes
of British peoplel

about British people that everyone

believes, number five is
that British people are rude.

Whoo! What if you did this in London?

God forbid, well,

we went to London and found out

in collaboration with the BBC,

who got us into the
train stations in London.

This was not the tube;

these were the commuter trains coming in

from the more distant suburbs,

Cambridge, Colchester into London

and then going back in the evening,

we conducted the, replicated,
this experiment in London.

And what do we find there?

Well, these are just people's experiences.

You see in Chicago.

These are the data from Chicago:

Folks reported a more positive experience

in the connection condition
than in the solitude condition.

In the London study, we've
got about three times

the amount of data there

and so we can do more things with the data

than we could here in Chicago.

We've got about 300 people

who did this in London.

We can look at those who actually

did what we asked them to;

that is, followed the instructions.

A good number of some people, about 10%,

reported that they couldn't
have a conversation

because they couldn't
find somebody to talk to.

But if we just look at those

who actually had a conversation,

we see if anything, the
effect in London is bigger

than it is in the United States.

Turns out Londoners like
talking to people, too.

Who would've guessed?

And if we just look at all the data,

whether they followed our
instructions or not, the data,

the effects, are basically the same

as what we saw in Chicago.

That is those in the connection condition

report a more positive experience

than those than the solitude condition.

Turns out, Londoners are people, too,

Who would've guessed?

We see this, not just in terms
of connecting with others

in positive ways in conversation,

we see it in more explicitly

pro-social actions as well.

So these data here

come from a class exercise

and experiment that I run in my class

and now have for five years.

We've got over a thousand people who have

done this and in my classes,

and in other settings as
well, where I've done this.

I have people write a gratitude letter.

My guess is that you can think of somebody

who you feel grateful to,

who you haven't told you
feel grateful for, just yet.

You can ask yourself, "Why haven't I

thanked this person or
expressed the deep gratitude

I feel for this person yet?"

Turns out expressing gratitude

is one of the best ways

to increase your mood on any given day.

People feel meaningfully happier

when they express gratitude:

Why aren't they doing it?

Maybe we undervalue the
positive impact of gratitude

not just on ourselves,
but on others as well.

So here's the first experiment
that I ran like this.

This is within my Good Life class.

Here we had 120 MBAs fill out this survey

where I asked them to

write a gratitude letter to somebody

that they feel grateful to;

to send that gratitude letter off to them;

and then to predict how the
recipient would feel as well --

report how they would feel

and also predict how the
recipient would feel.

We then asked them to give us

the recipient's email
address. They don't have to

but 101 folks gave us the
recipient's email address.

And then I sent them a note

saying that we were running an exercise

and in my class you received a letter

for one of my students the other day.

We would love it if you could

go and tell us how you experienced that,

that letter. Eighty folks
responded to that survey

we sent to them. These surveys

were anonymous when they
filled them out, of course.

So what do they write about?

Well, that's pretty personal stuff.

This is most meaningful
thing I do in class.

One of the great things about
teaching MBA students --

the thing I love the most -- is that

when we give you something to do,

particularly students here at Booth,

they take it deadly seriously.

These are, these are
super-touching letters,

overwhelmingly very personal stuff,

but they take it very seriously.

How did my students feel afterwards?

Well, the answer is they
felt pretty darn good:

much better than they felt

before writing their letter.

This is the difference between

the reported mood before
writing the letter

and after writing the letter

significant increase in mood.

Here are the data from this.

This is how folks felt

before writing their gratitude letter.

This is how they felt at the
beginning of class that day.

I'm sad to say people
weren't overwhelmingly

thrilled to be in class.

No, pretty normal spread
around on the scale.

Minus-five, the scale
goes from minus-five,

much more negative than
normal is how I feel.

Plus-five is much more positive
than normal how I feel.

Zero is no more positive or negative

than I normally feel.

So mostly are feeling, people are feeling

how they normally feel, maybe
slightly better than normal.

How did they feel after
writing their gratitude letter?

Well, that's how they felt.

That's what a positive
mood induction looks like.

People tended to feel
more positive than normal.

OK?

Big effect before versus after, OK.

Did they know how their
recipient would feel

or did they underestimate

how positive the recipient would feel

as we've seen in other data?

The answer is they had some sense,

but there were also some meaningful gaps.

We asked people to predict how surprised

they'd be to receive the letter,

how surprised they'd be about its content;

to predict how the recipient would feel

on that same minus-five to plus-five scale

that I showed you a moment ago.

I've added five to it

so it's on the same zero-to-10 scale

as all of the others.

Zero to 10 on these
others going from zero,

not at all to 10 being very surprised.

And also to predict
maybe a negative outcome,

like how awkward or weird

will the other person feel from zero

not at all to 10, very awkward.

This is how my letter writers expected

their recipients would feel.

They thought they'd be,

moderately surprised to receive it.

A little less surprised about the content.

They thought they, the recipient
would feel really good.

This is an average of about three

on that minus-five to plus-five scale.

So this is close to the ceiling
of that measure already,

that people aren't idiots.

You know that when you
express gratitude to somebody,

you know they're gonna feel good.

And they also thought
they'd feel a little weird,

that it'd be a little awkward.

Turns out, though, when we
compare these expectations,

these predictions of how
the recipient would feel,

with how the recipient actually feels

they're significantly miscalibrated:

statistically significantly
miscalibrated on all of these,

in a consistent direction.

That is, they underestimate how positive

the recipients go to feel overall.

Recipient is more surprised to receive it

than they guess,

more surprised about its
content than they guessed.

They know their recipients
gonna feel good;

they feel even better than that.

And the recipient doesn't
feel nearly as awkward;

doesn't feel as, doesn't feel
as awkward, I should say,

as they expect.

They think it's gonna be
good to express gratitude.

Turns out it's even
better than they expect.

How do the recipients actually feel

this is on that minus-five
to plus-five scale

They feel great.

That is, their maxing out our scale.

If anything, we're underestimating

the positive impact of
expressing gratitude

on somebody else here.

And these are the data now

that I've collected from
everybody who's ever done this.

We have 634 complete
expressor recipient pairs.

These are very robust effects.

We don't just see it
with gratitude letters

we see it with all kinds
of pro-social behaviors.

So here's an experiment --

also, we, I did it in class --

where we had people do
random acts of kindness

and predict how their
recipient would feel;

predict how big the act
would seem to the recipient.

Is this a little deal or a big deal?

How much time, money and energy

was invested to predict how
the recipient would feel

again on that same minus-five
to plus-five scale;

and also to predict how awkward
the recipient would feel.

Again, they're under value on how,

how positive an experience this will be

for the recipients across the board.

Lady Montagu, 17th Century
aristocrat, once said that,

"Civility costs nothing
and it buys everything."

I think these data suggests that

most of us don't calculate
the value of civility,

of decency, of being,
treating other people well,

being ethical towards others,

as being as valuable
as it actually is, OK.

Doing good feels good --

turns out to feel surprisingly good.

All right, so how to?

How to create a "good-er"
life a, a more positive life,

how to achieve this good
life that you are seeking?

Well, let me just wrap up quickly.

Normally in class, we spend
nine weeks going over this

and I go over conclusions
in much more detail.

First, when we're thinking about

how to make people be better. ...

Being good out in the world,

being decent towards others,

being the kind of person that connects,

positively, favorably with others,

is critical for success at work

and is also critical
for your own happiness.

How do we design organizations?

How do we create organizations

that help people be better at
this, to do this more often?

One of the key insights
from behavioral science

is that if we're gonna
try to change behavior,

we need to think about

the context that people are in.

That is, instead of treating ethics

as a problem with people's beliefs --

people don't know what's right or wrong,

or we have to teach them
what's right or wrong

in a given context --

we instead need to think
about it as a design problem.

How do we design environments or context

that help people be better, right?

How can we design environments

that make it easy to be good

and hard to be bad?

That is, easy to avoid temptation.

A lot of this has to do
with aligning incentives,

getting motivations right.

But it also has to do with
getting people's thoughts right.

We need to structure environments

in ways that help us keep our
good intentions top of mind.

Are your ethics top of
mind in your organization,

are your ethics visible?

Do you see them around?

Do you see the good
that you wanna be doing?

Are you reminded of that day to day?

It can be easy to forget when you're in

the short-term mindset often

that we get into at work.

So in class, for instance,

I have you right at the end.

One of the things you get outta my class

is a first step in keeping ethics

top of mind for you.

I have you write a personal
responsibility statement.

Here's what mine looks like.

This is an ethical value or principle

that you want for your own life

that you'd like to have
top of mind going forward.

The idea is if you had this top of mind,

you'd likely behave better.

We then give you a framed copy

of that in the hopes that
you put this somewhere

where you actually see it,

or others will see it.

This is my home office
where I've been working

for the last two years.

I have it somewhere where I can see it.

Second, doing good feels good.

That's critical for success.

So can we design our lives
with prosociality in mind?

Turns out that we need to treat happiness

not like a trait, but
rather like exercise.

That is, something we need to do routinely

over and over like a habit.

So we need to design our lives in ways

that make it easy for
us to do prosociality

on a regular basis, right?

One of the problems
with our good intentions

is we don't, like exercise,
always follow through on it.

Happiness is a mood. It fluctuates,

it goes up and down.

In order to keep yourself
feeling good and happy

it's something you need to do routinely.

We need to practice prosociality

to make it a habit

like exercise.

Nobody thinks that they
will exercise once.

You're there -- whoo, whoo,

really good exercise! --

and then you'll be fit
for the rest of your life.

No, no, no. And yet that's often

how we think about happiness.

If I get that house, I get that job,

get that marriage that's great,

kids go off and do great in
their lives, I'll be happy.

That's not how it works.

Happiness fluctuates because it's a mood.

So there are lots of daily
activities that you can do,

like exercise, to keep yourself

doing a little more prosociality:

keep a gratitude journal,

do a daily random act of kindness.

Buy a plus-one when you're at Starbucks

for somebody else who's behind you.

Open meetings in certain ways

that highlight good news or gratitude.

Talk with strangers more routinely,

make that a habit.

Smile more often;

this even works in the pandemic.

Turns out you can tell a
genuine from a fake smile

not in a person's mouth:

You detect it in their eyes,

turns out, so you can
even make people happy

by smiling at them and yourself

if you make it more of a habit.

Finally, sweat the small stuff.

Happiness is fleeting.

That is, wellbeing is fleeting.

It's not like height.

It's not a trait that is stable over time.

Much of that day-to-day happiness

in your life is up to your choice:

what you choose to do, the
context that you are in.

And the good news is that

happiness is highly sensitive
to the actions that we take.

Even small ones, turns
out the positive impact

that we get from prosociality

isn't a function of the magnitude

of the prosociality but
rather the frequency of it.

So a happy life is not

one that's full of big major events.

It's one that's full of day-in, day-out,

habitual decency and kindness,

positive connections with
others in ways that are good,

that create goodness at work,

and also lead to happiness
in your own life.

It's not just the big stuff that matters.

The small stuff does too.

Understanding these core
features of human psychology,

underlying motivations,
underlying cognitions,

how our behaviors are guided
by the context we're in

and how they affect our wellbeing,

is not gonna make it easy for
you to design organizations

or design your own life in ways

that always make you happy.

But the idea is that

understanding and insight
will make it easier

for you to do this than
you might otherwise,

it will bring you some wisdom.

And that's what we're really hoping

that you'll get out of our classes.

That should be a little wiser

than you might have been otherwise.

And that you'll be able
to go out in the world

and do a little more good
than you might have otherwise.

I hope to see you in my class someday.

And with that, let me go
ahead and stop the lecture

and we can turn it over to Kara,

who I think is gonna

run us through a little
question and answer

in the 20 or so minutes that we have left.

- Yes, absolutely thank you, Nick

and it was really great to see.

- Oh, Kara, I think you might be muted

I can't hear you.

OK, go for it.

- Can you hear me now?

- Now I can, sorry.

I had my computer----

- OK perfect, that's OK.

There was great discussion in the chat

much like I'm sure you experienced

in the Booth classrooms.

It was just great to see that,

the back-and-forth and dialogue.

But I did pull a few questions

that were coming up somewhat frequently.

So there were two under this umbrella

related to the pandemic.

So the pandemic has revealed that

people who thought they
were happy in their jobs

were in fact not happy.

How has happiness been
measured and how do you feel?

And I can see this changing going forward.

And kind of a follow-up to that was,

are you hearing from businesses,

like getting advice on this,

like reaching out to you
or your colleagues about

the happiness and this
kind of Great Resignation

that we're at least experiencing
here in the United States?

- Yeah, so let me say
just two quick things.

One is, I would not say
that people are learning

that they were actually
unhappy in their jobs.

Our jobs have changed in a way

that has stripped a lot of
the happiness out of it.

That's true in my job.

My job is not nearly as fun,

not nearly as rewarding and
pleasant as it used to be.

Margaret is on this call.

She's one of our post-docs here.

She's one of my research collaborators.

Normally when we're doing research,

Margaret comes into my office

and we go back and forth

and we not only talk about ideas,

but we've gotta, we have a
positive social exchange as well.

When I teach classes,
you're all in front of me.

I can't see a one of you right now.

Not a one of you is gonna come up to me

and shake my hand afterwards.

I'm not gonna be able
to connect meaningfully

really with any of you in this format.

That's hard, that's
hard, that's not great.

I'm hopeful that won't be the way it is

when all of you come

and actually are in my class next year.

But that way it is now.

So it's not so much that people

are hiding that they're not happy

they weren't happy in their jobs.

It's that jobs are stripping out,

jobs are losing, a lot of the things

that made them rewarding before.

And that is a lot of
the social interaction.

So I think that's a big thing
behind the Great Resignation.

Second thing I would highlight,

- - obviously there are other things

but that also just say that's,
I think, one of them. ...

The other thing is that companies

are really struggling with

what to do in terms of
coming back to work or not.

And lots of employees are saying,

"I don't wanna come back to work.

I wanna work from home."

And I think our data suggests that

that's not necessarily a wise thing to do.

Either for the company

or even maybe for the wellbeing

of the people working from home.

Now, there are miserable jobs

that are hard to come into, yes,

but a lot of the meaning

and purpose and value that
people derive from the job

comes from being there and
connecting with others.

And so when you, so --

and people don't seem to realize that.

That as we find time and time again,

that people underestimate

how important those social connections

and engagement engagements are

with other people.

And so when people say that

they don't really wanna
be around others at work,

or they'd rather be at home,

I think they're missing
something important

in their own lives. We
find that in our data.

So I think my suggestion for any CEO here,

or any anyone thinking returning to work,

is to be careful about listening solely

to people's preferences right now,

instead of thinking about

how do I create an enriching environment

once people are in fact back,

they're gonna have to be back.

We can't run hybrid like
this, it just doesn't work.

How do we bring people
back in a way that's

rewarding for them, that
keeps up their motivation,

keeps up their excitement,

keeps up their enthusiasm
and keeps up their happiness?

We don't have to go back to old habits.

I think we can do even
a little bit better, so.

- Great, thank you.

- I don't see working from home

being sustainable in the long run.

- Yeah, yeah and for those
of you that are applying

or already applied, we have been

for the most part fully back in person

for the full-time program

and majority evening-weekend

and the plan is to return fully in person

as soon as we safely can,
so we're all excited.

I share your sentiments, professor.

Different, shifting topics a little bit.

Do you view "doing good"
as typically always

proceeding feeling good?

Or are there situations where
the inverse is expected;

i.e, one feels good and
therefore does good?

- Yeah, both of those
things happen it turns out.

So there's a cycle here,

a self-fulfilling kind of cycle.

And we know two things. We know one,

if you randomly assign people to do good,

they feel better afterwards.

So we got that causal link

is just powerfully established.

Liz Dunn has looked at prosocial
spending around the world

and finds it pretty much
everywhere on the planet.

But we also know that the
inverse happens as well,

which is when people feel good,

they tend to be more sociable.

And in particular, they
tend to, feeling good,

tends to lead to more
approach-oriented behavior,

is what it does.

And people are happier
when they approach others.

But having that positive signal

also makes approach more likely.

So there is this cycle.

But what that also means is that

isolation and disconnection

and the unhappiness that
comes from it is also a cycle.

So loneliness is characterized

by a pretty vicious cycle of
disconnection from others,

that decreases mood, that
makes you disinterested.

That can make you disinterested

in reaching out and
re-engaging with others.

It turns out in part because

you think others don't
actually wanna be around you.

So it's actually some
misguided social cognition.

We find that in our train studies:

The reason why people
are reluctant to talk

isn't because they think

they don't enjoy connecting with others.

It's that they think other people

don't wanna talk with them

and that's what they're wrong about.

But that's the vicious
cycle of loneliness,

which is the opposite side

of sociality and happiness.

Isolation, breeds unhappiness,

and happiness encourages

miscalibrated social thinking,
which decreases your,

makes you a little more reluctant

to reach out and connect with others.

And so, yes, but both
of those things go on

we know both of them.

- Great, thank you.

And this question was posed

really at the top of your session,

thinking back to the beginning.

If everyone inherently wants to do good,

then why does inequality exist?

- Oh, well. So inequality is, yeah ...

Inequality is different
from just doing good.

You will always have inequality.

I mean, it just,

you have inequality in height

for lots of lots of reasons.

But we can, I can lemme just
rephrase this a little bit.

If people want to do good

why do people sometimes do bad?

Right?

That is a core question that we tackle

in my class from start to finish.

So there are a few things.

One is just because
people have the motivation

to do good doesn't mean
they always do, right?

So it's not always the case that

the first thing that's
coming to mind is good

that you're gonna be doing for others.

Sometimes you don't,

you're not aware, of the
good you be doing to others.

So in the case of our gratitude

or kindness experiments for instance,

people underestimate how
much good they can do.

And if you don't think it's,

you're gonna be able to do much good,

then you don't go ahead and do it.

The other thing that happens is that

the context that you're in

can shift your attention to what you want

or what you're focused on

or what you think you should be doing.

And lots of organizations shift attention

towards short-term, narrowly
self-interested goals

in ways that orient people away

from this other motivation
that they could have,

which is to connect positively,

to do good for others.

And so in class we spend a
lot of time talking about,

how do you design organizations

that maintain people's motivation

to do good for others in the long run

and particularly keep a long
run perspective in mind?

How do you design organizations

that shape people's
cognitions, their thoughts,

so that they're both aware of
the good that they wanna do --

that the good that you
expect them to be doing

is clear and accessible
in their environment --

and to make it clear that you expect them

to do good in their environment.

So that's what we spend

the bulk of the course talking about.

How do we shift, design organizations

that shift people's perspective,

keep it focused on the good
that they need to be doing

and keep it from being
focused just on themselves?

They can have both perspectives.

- Yeah, that's helpful.

So many questions coming in here.

This might be, you address a little bit,

but it's come up a few times.

So with regard to
self-reporting happiness levels,

isn't overestimation a common issue?

Ergo, most people think they are doing OK,

hence report better scores.

Like I think you address
that a little bit,

but that's come up a couple times.

- Yeah. So first,

so let me first say that

there, there's no field
that's more skeptical

about self-report than psychology.

I mean, we're deeply
skeptical of self reports.

However, there's a qualification there.

Self-reported ... self-reports
that is on surveys,

you can do this terribly, right?

You take them publicly,
they're not anonymous.

Right? If I ask all my students in the,

on the last day of class in,

when we're in class all together:

Raise your hand if you
like this class, right?

Obviously that's not a good way to assess

how people actually feel about my class.

So we can design surveys
that are smart or we can,

and that actually get what people think,

or we can design surveys
that aren't so good.

So obviously we, these surveys
are conducted anonymously.

That's how you do them.

So we think about survey design,

we're wise about this.

The second is, turns out self
reports are really very good.

In fact, the best and cheapest way

in many respects to get
to one particular thing:

and that is people's experience.

If I wanna know how you're
feeling about something,

turns out the best way to find it out

is to ask you in a way that
you can honestly report.

And psychologists have tried
all kinds of other ways

to get at happiness or
reports of experience.

We do skin conductors.

We measure brainwaves
using EEG on the scalp.

We do neuroimaging to look
at blood flow in the brain.

We measure heart rate.

We pay people for accuracy.

And it turns out that if you wanna know

how people are feeling,

you just can't do better than ask them

in a way that they can report honestly.

So anonymous surveys without
desirability demands and so on.

So don't think people
overestimate their happiness.

That's not in the data.

What we don't wanna do, though,

is ask people "why?" questions very often.

That is, "Why are you feeling this way?"

So it turns out people are
pretty good at reporting

what, you know, what kind of,

what they're experiencing in their body.

They're terrible at explaining
why they're feeling something.

So we're good reporters,

but we're terrible
interrogators of ourselves.

When we ask people why
they're feeling good or bad,

they often point to factors
in their environment

that have nothing to do with it.

When they explain their behavior,

they're often rationalizing
making sense of it.

You ask somebody, why did
you cheat on that exam?

Or why did you commit that fraud?

Forget it.

Not only are people --

not only are there big
desirability concerns there

but people also aren't able to do that.

That is we don't have access

to the causal mechanisms in
our brain that report that.

So when we ask about experience,
self-reported experience,

as far as we can tell that's
about as good as we can do

to get it.

Most people tend to be reasonably happy,

but there are things that
you can do to make them

meaningfully happier or
meaningfully less happy.

We deal with that by
asking people questions

we know that they can answer:

these certain kinds of happiness measures

in context where they can tell us

honestly what they're feeling.

So that's how we address that.

But I don't, don't ask 'em
why they're happy about it.

- That's really insightful.

- Unless you just want people's stories.

- Great, thank you Nick.

Does being part of an
extremely competitive

school or work environment

reduce the inclination to be happier?

Have you looked at that at all?

- Yeah.

Yes is the answer.

Yeah, so when you put people
in context where they ...

Well, sorry, let me
qualify this just a bit.

Competition comes in many different forms.

Sometimes competition -- I
was a college football player

of the American variety with the helmet

and, you know, shoulder pads

and every weekend we would go out

and try to kill people on the other team.

That's essentially how it was.

That kind of competition was great

and when you would win, fairly
and honestly, you felt great.

But that was competition
that was on behalf of a team.

And so it, so that kind
of competition creates

connection with other folks on the team.

That the positive experience
you get from that,

the long-run positive experience,

comes from the sense
that in this competition,

I'm actually doing good
for people I care about,

and I'm not doing bad, right?

So when we played football

my coach was always careful to tell us

that football is an aggressive sport,

it's not a violent one.

Violence is when you harm
somebody without their consent.

Aggression is when you compete fairly

and openly and honestly
-- as Milton Friedman said

businesses ought to do, right?

So ethical competition that actually

connects you with others?
That can bring happiness.

What undermines happiness is

purely self-interested behavior

that comes at the expense of others.

And so in dyadic competitions,

when people for instance
... so if we give you,

if we give you $10

and we tell you, you can share
it with some other people,

folks who compete the
most in that situation

keep the most for themselves?

At the end of that experiment

are also the least happy

and the most stressed.

So pure competition just for its own sake,

that doesn't have these other ethical

or connecting components,
tends to reduce happiness.

When competition does
create some wellbeing,

it comes because you create some sense

that you're doing good

and you're connecting with others

who are part of some team.

So sorry, more complicated
answer than what I started with.

- That's great, that's helpful.

Thank you. I've got

a couple more questions
here, then we'll wrap up.

So employers appear to be using ENPS --

employee net promoter scores, surveys --

to assess the satisfaction/happiness

level of their employees.

Do you think this is a right --

that is a right way -- to assess

the health of an organization in terms of

satisfaction, job
satisfaction, and happiness?

And we of course use
these in academia as well

the net promoter score,
so, thoughts on that?

- I guess I would ask compared to what?

So that's always what you wanna ask.

Is it good? Well,

almost any measure we
take could be better.

Any single measure is
gonna be problematic,

I would say, because it can do two things.

One is it focuses narrow
really on one thing.

And it, and if that single
measure isn't broad enough,

it creates perverse behavior

where you just try to maximize that thing

and not anything else.

So typically when you're
looking at measurement,

you're trying to get broader measures

of a positive experience.

So any single measure
is gonna be imperfect

but is it better than the alternatives?

And I would say it's probably better

than a lot of the
alternatives, cause it's a,

it's a more honest behavioral measure

that people can't manipulate themselves.

So it's probably better,
but it's probably imperfect.

But the key question to ask

when you're asking these questions is not,

is this a good measure?

It's: Is it better?

And I think that's an important thing

to keep in mind when we're thinking about

ethics and organizations, too.

The insight I try to leave students

with in my class is that,

being good out in the world,

isn't about being good at
some level of perfection.

Anything you do to try
to help people be good

is gonna be imperfect.

The question is, can we live our lives,

run our organizations
in ways that help people

be better and constantly have that focus?

Can we make people better,

and a little better, and a little better,

and a little better?

And perfection should never be

an impediment to doing better.

So when we talk about

designing organizations in my
class to help them be better,

there are always gonna
be imperfections in it.

But question, is it better
than the alternative?

And oftentimes it is better.

And that's what we're trying to do.

We're trying to do better each step.

- Give me one second here, OK.

So we talked about this a little bit

at the beginning of the Q and A

but if there's any other
ideas you may have.

How can we design a good
life for participants

in a future of work that
is inevitably going to have

more of a globally, like
globally-connected teams,

and hybrid work environments.

Do you have any thoughts on
that and like the workplace,

how to promote when we're not,

some just will not go back in person,

or have to work across
countries, et cetera?

- Yeah. So I think one key is to

recognize the importance of
these kinds of interactions

as best we can, communal
kinds of interactions.

So the big challenge with remote work

is that we're never really
totally with each other.

Right? And that's hard.

That's hard, we're just not
with each other very often.

And the ways we are with
each other over Zoom,

or over these kinds of media,

are not actually that communal.

So when you're are in a
room with a hundred people,

or a thousand people,

like if everybody who
is on this chat today --

we've got 407 folks here right now --

if you were all with me
downstairs in room 104,

which I hope you will be in the fall,

there's an energy there.

There's a sense of connection

that we are in this together

you don't have when you're over Zoom.

How do you get that over Zoom?

You don't get it with
large group Zoom meetings:

Those are awful.

You get it more with
one-on-one conversations.

So in creating spaces like that,

where you can actually
meaningfully connect

over these tools that we have,

Zoom is great for dyadic
interactions and conversations.

It's not so good for group stuff.

So we should be sprinkling our days,

our work days, with a random
lunch with somebody, right?

Get a lunch, go to your desk at home

and just have a conversation
with somebody else

at work, like you would
if you were meeting,

you know, in room 104,

with whoever happened
to sit down next to you.

And the next it'll be
somebody, a little different.

Have those kinds of,

those kinds of opportunities
for connection.

You need to work those,

you need to be more deliberate

in working those into your
day-to-day organizations

in order to, in your
day-to-day activities,

in order create a sense
of connection over Zoom.

Those are gonna be dyadic interactions.

They're not gonna be group interactions.

- Yeah, it definitely is
not the same, thank you.

And then last question,

I'm gonna shift gears and just

kinda ask a more open question.

So knowing that everyone

and most people on this
are prospective students

or admitted students.

So what would you share that's unique

about the Booth MBA experience,

or others, you know, maybe
looking at other institutions,

what stands out to you about Booth

being a part of the family for so long?

It'd just be great to hear your thoughts.

- Um, boy that's...

Look, I can't really say.

I haven't been at other business schools.

I've been at this one.

But I have certainly visited
other business schools.

And I know a little bit
what the culture is like

at other places.

And I think the great thing about Booth,

despite our reputation
-- we've got a reputation

around the world as being kind
of a tough, quant-oriented,

aggressive kind of place.

And I've just not found that
to be true meaningful at all.

I mean, there's some -- you know,

we take ideas seriously.

But I've never been at a place --

I was at Harvard before this
and Cornell before this --

and I've never been at a
place that's so collegial.

Where people get together

and they engage in conversation,

and we do it in the classroom,

and we do it in workshops,
and we do it for research.

And you can, when you come here,

you can raise your hand in a seminar

and ask the same kind of
question of a Nobel Laureate

as you would of your colleague

and nobody would bat an eye.

And that kind of respect
for each other and ideas?

It's been harder during the pandemic

'cause we haven't been around,

but the culture here is one
where people come to work;

they talk to each other in the halls;

we engage seriously with ideas

in ways that respect each other.

And respect means not just
being nice to each other.

Respect means taking you seriously,

taking your ideas and your capabilities

and your capacity seriously.

And being open to questions
that are serious and meaningful,

and debating those questions,

and engaging with them
honestly and openly --

and that's what I love about being here.

And if it wasn't like that,

if it was kind of competitive

and unpleasant and, I
would never stay. Ever.

I would not have stayed here.

I would've gone somewhere else.

And so that's my hope that

what the experience, that the experience

the MBA students get
here is one that's alive:

alive with an energy and
a respect for each other

and a seriousness about
each other's ideas.

That's I think what makes
this place special for me.

- Great, I really appreciate that

and I couldn't agree more

from the administrator's
perspective as well.

OK, well that's perfectly right on time.

So please join me in
thanking professor Epley

and Margaret for sharing their insights.

This was a great session and

I'll hopefully be able to share the chat.

I'd love for you guys to look through

all the excitement that everyone had

and the gratitude that was shared

for you both throughout the session.

So thank you all for joining, for anyone

has any admissions-type questions,

reach out to the admissions
teams, never hesitate.

We're here to help you
throughout the entire process.

And I hope you all enjoy the
rest of your day or evening,

whatever it may be, depending
on where you are in the world.

And thanks again, everybody.

We really appreciate you, take care.

- Thanks everybody.

Hope to see many of you in class.

Bye-bye.

- Take care thanks.

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Masterclass - Designing a Good Life with Nick Epley

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