Mike Kirby Headshot
Booth alumnus Mike Kirby

Mike Kirby, ’85, cofounded Green Street, the commercial real-estate advisory firm in Newport Beach, California, within weeks of graduating from Chicago Booth. He was 24 and believed the real-estate industry was due for a shake-up. What he and his partner discovered almost immediately was that real-estate investment trusts needed better research. Since then, Green Street has been providing research, data, analytics, and advisory services to the commercial real-estate industry in the United States. The company now provides services in Europe as well.

Chicago Booth Magazine brought together Kirby, who recently retired as chairman and director of research at Green Street, and his longtime acquaintance Joseph L. Pagliari, the inaugural John Mazarakis and Chicago Atlantic Clinical Professor of Real Estate, to discuss insights from Kirby’s nearly 40 years in the REIT industry. The following is an edited excerpt of their conversation:

Joseph L. Pagliari: Let’s set the scene: it’s roughly two weeks after you graduate from Booth that you decide with your partner, Jon Fosheim, to start Green Street. What did you see as the opportunities and the competitive landscape?

Mike Kirby: We thought there was going to be a lot of opportunity in real estate—though we didn’t get it exactly right. The mid-1980s were a time when there was a massive amount of building going on in most property sectors, and you could sort of sense that the US was poised for a correction. It almost felt a little bit like China did three years ago. You knew the bubble was going to burst. But as we started doing some due diligence on some REITs that were in trouble, it became pretty obvious to us that the real opportunity in the public REIT space was in research.

Pagliari: How did your Booth experience shape your perspective on REIT research and real-estate investing?

Kirby: It had a huge impact on the Green Street culture, and that was due largely to Eugene Fama. Fama believes that markets are efficient at all times, which is generally true and good to keep in mind for anyone looking to find inefficiencies. Questions like where are interest rates headed or what is the stock market going to do this year are kind of a fool’s game.

If you turn on CNBC, you see people answering—with strong opinions—questions no one can answer. We’ve always been disciplined at Green Street in explicitly identifying the questions we can answer and the questions we should avoid.

The only questions investors should try to ask are ones they go into with an informational advantage. And we built that advantage by having a staff of 40 analysts who do nothing but study REITs all day.

“Fama’s advice is great advice: if you’re in the investing world in any way, shape, or form, be humble. Identify the questions that you can’t answer any better than the market ... and focus on where you have an informational advantage.”

— Mike Kirby, ’85
Joseph Pagliari headshot
Booth professor Joseph L. Pagliari

Another good example of where Booth helped shape our opinion—and we in turn helped shape industry practices—comes with regard to capital structure. Merton Miller taught us and the world a lot about the appropriate capital structure for corporations. The idea that REITs, which don’t pay taxes at an entity level, should have lower debt than most tax-paying corporations is straight out of the Modigliani-Miller theorem handbook. Yet public REITs are easily the most leveraged sector of the S&P 500. It never made much sense to us that real-estate operators had as much leverage as they did, and I think we’ve helped change some minds on that front—we, along with the global financial crisis, that is.

Pagliari: I would echo that. Green Street was at the forefront of questioning the aggressive leverage ratios of publicly traded REITs—and to your credit, you were on that podium well before the financial crisis.

Kirby: Today’s REITs are a much better breed because of it. To the extent we played a role there, I think we’d have to go back and give credit to Modigliani and Miller for coming up with a theory that caused us to hold the view that we hold.

Pagliari: What other big transformations have you witnessed in the REIT industry over all these years?

Kirby: When I entered the real-estate industry after Booth, you did not find many graduates from top-tier business schools. The quality of the people and the quality of the thinking in the industry today is much, much higher. That has made a big difference. Are there bad actors? Yes. Is corporate governance any good? No. There are still problems. We still have entrenched management teams. There are still REITs out there that shouldn’t exist. But by and large, the idea of best practices has been absorbed by most companies.

Pagliari: What about the whole expansion into non-core property types? I assume back in the mid-1980s, most of the REITs were in the core space—high-quality apartment, industrial, office, and retail properties. But now, more than 60 percent of the Nareit Index is what we would consider non-core properties, things like cell towers, data centers, lab space, and single-family rentals, to mention a few.

Kirby: We’ve been big fans of non-core for years—healthcare REITs, self-storage, manufactured housing, and a lot of other property sectors as well. As long as real-estate investors continue to cling to this concept of core and non-core, you’re going to have pricing inefficiencies. And that’s wonderful—for us, if not for the industry—because it creates opportunities for our clients.

Pagliari: What advice would you like to share with our students and young alums?

Kirby: Fama’s advice is great advice: if you’re in the investing world in any way, shape, or form, be humble. Identify the questions that you can’t answer any better than the market—and at least 95 percent of all questions fall into that camp—and focus on the other 5 percent where you have an informational advantage.

If you’re going into the real-estate world, become familiar with both the public market and the private market. You will have a career advantage over folks who get stuck in one or the other. The percentage of participants in our industry who are good at talking across both markets is still small. Try to check both boxes pretty early in your career. 

Eugene F. Fama, MBA ’64, PhD ’64, is the Robert R. McCormick Distinguished Service Professor of Finance and a Nobel laureate. Merton Miller (1923–2000) joined the Booth faculty in 1961 and retired in 1993. He is also a Nobel laureate. 

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