Research Workshops Marketing Research Workshop
In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.
The workshop will be held in-person (in HC C03, unless otherwise noted), with no virtual options. Please contact workshop administrator Mary Kate Stanfa if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers; in this case, the link will be unavailable.
Spring 2024
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, March 26th | 10:40am–12:00pm | Harper C03 | Bridging Fantasy and Reality: A Field Experiment Testing Mental Contrasting and Positive Thinking on Promoting Financial Savings |
Joe Gladstone | CU Boulder |
| Tuesday, April 2nd | 10:10am–11:30am |
Harper C03 | Minority Specialized Lenders |
Gregor Matvos | Northwestern |
| Tuesday, April 9th | 10:40am–12:00pm | Harper C03 | Privacy is Important, but is it Thought About? | Kristin Diehl | USC Marshall |
| Tuesday, April 16th | 10:40am–12:00pm |
Harper C03 | Pre-Trained Neural Net Estimator for Search Models | Zhenling Jiang | Wharton |
| Tuesday, April 23rd | 10:40am–12:00pm | Harper C03 | Do mandated financial disclosures help people make better choices? | Dilip Soman | Toronto Rotman |
| Tuesday, May 7th | 10:40am–12:00pm | Harper C03 | TBD | Eric Anderson | Northwestern |
| Tuesday, May 14th | 10:40am–12:00pm | Harper C03 | TBD | Zhihao Zhang | UVA Darden |
| CANCELLED - Rescheduled for Autumn 2024 |
Winter 2024
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
|
Tuesday, January 9 |
10:40 a.m. – 12:00 p.m. |
Harper C03 |
Estimating demand for bikeshare: evidence from Chicago (Arif) Is Hedonic Adaptation Really So Pervasive? The Distorting Role of Repeated Measurement (Hong) |
Marketing PhD Students: Salman Arif Sam Borislow Stephanie Hong Semyon Tabanakov |
Chicago Booth |
| Tuesday, January 16 | 10:40 a.m. – 12:00 p.m. | Harper C03 | Primer on AI/Language Models | Sanjog Misra | Chicago Booth |
| Tuesday, January 23 | 10:40 a.m. – 12:00 p.m. | Harper C03 | The Impact of Dollar Store Expansion on Local Market Structure and Food Access | Matt Osborne | University of Toronto |
| Tuesday, January 30 | 10:40 a.m. – 12:00 p.m. |
Harper C03 |
Boosting the Wisdom of Crowds Within a Single Judgment Problem: Weighted Averaging Based on Peer Predictions |
Asa Palley | Indiana University |
| Tuesday, February 6th | 10:40 a.m. – 12:00 p.m. |
Harper C03 |
An Empirical Investigation of Lotteries in Video Games | Andrey Simonov | Columbia |
| Tuesday, February 13 |
10:40 a.m. – 12:00 p.m. |
Harper C03 |
Comparison style as a critical mechanism in preferential choice |
Andrea Cataldo | Harvard |
| Tuesday, February 20 |
10:10 a.m. – 11:30 a.m. |
Harper C03 |
Exploring Spatial Heterogeneity of Retail Advertising Effectiveness Using Location Data |
Bowen Luo | University of Houston |
| Tuesday, February 27 |
10:40 a.m. – 12:00 p.m. |
Harper C03 |
Social Perception and Social Behavior: From Lab to Society |
Ming Hsu | UC Berkeley |
|
Tuesday, March 5 |
10:40 a.m. – 12:00 p.m. |
Harper C03 |
The Good, The Bad and The Picky: Consumer Heterogeneity and the Reversal of Product Ratings |
Tommaso Bondi | Cornell |
| CANCELLED |
Autumn 2023
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Monday, September 18 | 10:40 a.m. – 12:00 p.m. |
Harper C03 |
On or Off Track: How (Broken) Streaks Affect Consumer Decisions |
Jackie Silverman | University of Delaware |
| Tuesday, September 19 | 10:40 a.m. – 12:00 p.m. | Harper 3B |
Malena de la Fuente |
UCLA |
|
| Wednesday, September 20 | 10:40 a.m. – 12:00 p.m. |
Harper C03 | Does Constructing a Belief Distribution Truly Reduce Overconfidence? |
Beidi Hu |
Wharton |
| Tuesday, September 26 | 10:10 a.m. – 11:30 a.m. |
Harper C03 |
Rewards and Consumption in the Credit Card Market |
Tianyu Han | UC Berkeley |
| Tuesday, October 3 | 10:40 a.m. – 12:00 p.m. |
Harper C03 | Balancing User Privacy and Personalization |
Malika Korganbekova | Kellogg |
| Tuesday, October 10 | 10:40 a.m. – 12:00 p.m. |
Harper C03 |
Sharing of misinformation is habitual, not just lazy or biased | Gizem Ceylan | Yale |
| Tuesday, October 17 | 10:40 a.m. – 12:00 p.m. |
Harper C03 |
Consumer Wealth and Price Expectations |
Rodrigo Dias | Duke |
| Thursday, November 2 | 9:00 a.m. – 5:00 p.m. | Harper Center | Applied Economics Joint Presentation Meetings (Marketing Faculty) | Katja Seim |
Yale |
| Tuesday, November 7 | 10:10 a.m. – 11:30 a.m. |
Harper C03 |
Recommending for a Multi-sided Marketplace: A Multi-Objective Hierarchical Approach |
Yuyan Wang | Stanford GSB |
| Tuesday, November 14 | 10:40 a.m. – 12:00 p.m. |
Harper C03 |
Conformant and Efficient Estimation of Discrete Choice Demand Models | Charlie Murry | Boston College |
| Tuesday, November 28 | 10:40 a.m. – 12.00 p.m. | Harper C03 | How Do Consumers Use Firm Disclosure? Evidence from a Randomized Field Experiment |
Thomas Rauter | UChicago Booth |