Rothman Faculty in Residence Marketing Analytics in the Age of AI

Join the University of Chicago Booth School of Business’s Jean-Pierre Dubé, James M. Kilts Distinguished Service Professor of Marketing, for events in Dubai or London.

Jean Pierre Dube

The University of Chicago Booth School of Business’s Jean-Pierre Dubé, James M. Kilts Distinguished Service Professor of Marketing, examines the effectiveness of AI-powered analytics as the driving force of a company’s marketing strategy in London on 21 November 2024.

Drawing on his extensive research and case studies from leading global businesses, Professor Dubé will share insights on how these companies have successfully leveraged AI-driven analytics to gain a significant competitive advantage in their respective domains. From automated personalized pricing to automated advertising and marketing creatives, don’t miss the opportunity to learn firsthand from Professor Dubé about the power of cutting-edge AI in transforming marketing effectiveness.
Register for London