Marketing Analytics in the Age of AI
Join us on November 21 in London to examine the effectiveness of AI-powered analytics as the driving force of a company’s marketing strategy.
Marketing Analytics in the Age of AIThe Rothman Faculty in Residence allows a senior Chicago Booth faculty member to spend one to three quarters at the school’s Robert Rothman, ’77, London Campus. Its primary goal is to strengthen and broaden Booth’s visibility in London and across the EMEA region, while enhancing opportunities for the school to expand its impact. It was named in recognition of a generous gift from Robert Rothman, ’77, which also supports the school’s London campus more broadly.
Join us on November 21 in London to examine the effectiveness of AI-powered analytics as the driving force of a company’s marketing strategy.
Marketing Analytics in the Age of AIA lifelong learning workshop for Chicago Booth alumni on December 2.
Please note: this event is only available for alumni of Chicago Booth and is not open to the general public
Jean-Pierre Dubé is the Rothman Faculty in Residence for Autumn Quarter 2024. Dubé is the James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar at Chicago Booth. Professor Dubé is also director of the Kilts Center for Marketing at Booth, a research associate at the National Bureau of Economic Research, and a faculty fellow at the Marketing Science Institute. From 2008–2010, he was a research consultant for the Yahoo! microeconomics research group. He has been working as a research consultant with Amazon since 2018.
Jean-Pierre Dubé
Steven Neil Kaplan will be the Rothman Faculty in Residence for Winter Quarter 2025. Kaplan conducts research on private equity, venture capital, entrepreneurial finance, corporate governance, and corporate finance. He has published papers in a number of academic and business journals. He is also a research associate at the National Bureau of Economic Research. Kaplan is the co-creator of the Kaplan-Schoar PME (Public Market Equivalent) private equity benchmarking approach. A Fortune Magazine article referred to him as “probably the foremost private equity scholar in the galaxy.”
Steven Neil KaplanAnil Kashyap was the Rothman Faculty in Residence for Autumn Quarter 2023. Kashyap is the Stevens Distinguished Service Professor of Economics and Finance at Chicago Booth. He is also an honorary Commander of the Most Excellent Order of the British Empire and a consultant for the Federal Reserve Bank of Chicago. From 2016 to 2022, Kashyap was an external member of the Bank of England’s Financial Policy Committee.
Anil KashyapRaghuram G. Rajan, the Katherine Dusak Miller Distinguished Service Professor of Finance, was the inaugural Rothman Faculty in Residence in Spring Quarter 2023. He’s a former governor of the Reserve Bank of India and former chief economist and director of research for the IMF.
Raghuram G. RajanExplore past events from the Rothman Faculty in Residence and get key insights from Booth professors who have served as faculty in residence at our London campus.
Past Events