Dr. Simone Ahuja is pioneering the idea of “intrapreneurship” and teaching organizations how to act more like fast and frugal startups, to drive sustainable innovation. Simone is the founder of Blood Orange, a global innovation and strategy firm headquartered in Minneapolis, Minnesota. She is co-author of the international bestseller, Jugaad Innovation, called “the most comprehensive book yet on the subject” of frugal innovation by the Economist. Her latest book, Disrupt-It-Yourself, shares a clear set of tools and a practical playbook that helps organizations drive sustainable innovation by supporting “intrapreneurship” and acting more like fast and frugal startups.
Simone has served as an advisor to MIT’s Practical Impact Alliance and Judge Business School at the University of Cambridge. She provides keynotes, interactive workshops, and innovation advisory services to organizations including United HealthGroup, 3M, Procter & Gamble, Target Corp, Stanley Black & Decker, and the World Economic Forum. She serves on the Board of Trustees of the Walker Art Center in Minneapolis, is regular contributor to the Harvard Business Review online, and a practitioner of improvisational comedy.