Lida Citroën
CEO and Founder, LIDA360, LLC
Lida Citroën (@LIDA360) is an executive coach, personal branding, and reputation management authority helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them toward ideal opportunities. She has helped thousands of individuals in more than 30 countries gain a fresh perspective on how to position themselves for success.
Before starting her company, Lida spent 20 years in corporate marketing, PR, and business development leading global product and services companies across multiple industries in positioning and building their brands. In 2008, she formed LIDA360, LLC and built a reputation as an award-winning author and executive consultant, in-demand keynote speaker, workshop facilitator, and go-to source for media interviews.
She is proud to work with international clients, including Google, GE Healthcare, Barclay’s, HP, SAP, LinkedIn, Monster.com, JPMorgan Chase, SiriusXM, Mazda North America, The Port Authority of NY and NJ, SHRM, Johnson & Johnson, and many others.
As a professional keynote speaker and presenter, Lida's popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She is also a faculty member for the Institute for Management Studies, presenting seminars throughout the United States. Lida routinely teaches in-depth and actionable programs on personal branding, digital (online) influence, executive presence, reputation management and risk, and leadership positioning.
A writer for Entrepreneur.com, Military.com, and SWAAY.com Lida has authored countless articles and is featured in the media for her work, including Time Magazine, MSNBC, Fortune Magazine, Forbes, Inc., Entrepreneur.com, Military.com, Harvard Business Review, Bloomberg, Kiplinger’s Personal Finance, US News & World Report, HR News, US Weekly, Investment News, Money Watch, HuffPost, Monster.com, and more.
Lida has authored seven award-winning books:
- The New Rules of Influence: How to authentically build trust, drive change, and make an impact
- Reputation 360: Jumpstart your career by building a positive personal brand
- Control the Narrative: The executive's guide to building, pivoting and repairing your reputation
- Success After Service: How to take control of your job search and career after military duty
- Your Next Mission: A personal branding guide for the military-to-civilian transition
- Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees
A passionate supporter of the military community, Lida volunteers her time to help veterans transitioning to civilian careers, assist employers who seek to hire military talent, and serves as a member of the Board of Directors at Project Sanctuary. Her work with veterans comes from gratitude for their sacrifice.