Promote Yourself: The New Rules for Career Success, Dan Schawbel (2013)
Platform: Get Noticed in a Noisy World, Michael S. Hyatt (2012)
Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are, David McNally and Karl D. Speak (2011)
You Are a Brand!: How Smart People Brand Themselves for Business Success, Catherine Kaputa (2010)
Managing Brand You: 7 Steps to Creating Your Most Successful Self, Jerry S. Wilson and Ira Blumenthal (2008)
Me 2.0: 4 Steps to Building Your Future, Dan Schawbel (2010)
Career Distinction: Stand Out by Building Your Brand, William Arruda and Kristen Dixson (2007)
Brag!: The Art of Tooting Your Own Horn without Blowing It, Peggy Klaus (2004)
Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It, David F. D’Alessandro and Michele Owens (2004)