Cutting Through Decision-Making Noise

Nuala Walsh is an award-winning business consultant, behavioural scientist, independent non-executive director and ex-CMO.

As MindEquity CEO, she consults with Fortune 500 firms, human rights and sports associations on strategy, reputation, culture and behaviour change.

Recognised among the 100 Most Influential Women in Finance, her 30-year distinguished investments career includes leadership positions at BlackRock, Merrill Lynch and Standard Life Aberdeen where she served as chief marketing officer, architecting the first global Ryder Cup sponsorship deal in its history.

A founding director of the Global Association of Applied Behavioural Scientists, she also serves as president of the Harvard Club of Ireland, and chair of the Innocence Project London. Former vice-chair of UN Women (UK), current appointments include council member at The Football Association, non-executive director at the British & Irish Lions and Basketball Ireland, advisor at World Athletics and the Chartered Institute of Securities and Investments.

Reaching millions through a popular TEDx talk about Overcoming Indecision and 100+ articles written for Forbes, Inc and Psychology Today, her insights feature in the Financial Times, BBC World Series, Harvard Business Review and Fox Business.

Nuala is a visiting lecturer on business, criminology, finance and decision science at INSEAD, the London School of Economics, and Harvard Kennedy School. Trained in forensic psychology and holding a degree in philosophy from Trinity College Dublin, she also earned two first-class masters degrees in business studies, and behavioural science.

Tune In: How to make smarter decisions in a noisy world by Nuala Walsh (2024)

The Art of Clear Thinking: A Stealth Fighter Pilot's Timeless Rules for Making Tough Decisions by Hasard Lee (2023)

Clear Thinking: Turning Ordinary Moments into Extraordinary Results by Shane Parrish (2023)

The 6 Pillars of Decision Making: 65 Techniques & Strategies to Make Smart and Strategic Choices, Quickly by Patrik Ian Meyer (2023)

Creating Great Choices: A Leader's Guide to Integrative Thinking by Jennifer Riel and Roger L. Martin (2017)

Smart Choices: A Practical Guide to Making Better Decisions by John S. Hammond, Ralph L. Keeney, and Howard Raiffa (2015)

Four Seconds: All the Time You Need to Stop Counter-Productive Habits and Get the Results You Want by Peter Bregman (2015)

Mindwise: Why We Misunderstand What Others Think, Believe, Feel, and Want by Nicholas Epley (2014)

Decide: Work Smarter, Reduce Your Stress, and Lead by Example by Steve McClatchy (2014)

Thinking, Fast and Slow by Daniel Kahneman (2013)

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims (2013)

The Decision Book: 50 Models for Strategic Thinking by Mikael Krogerus and Roman Tschäppeler (2012)

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All by Jim Collins and Morten T. Hansen (2011)

Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization by Robert Kegan and Lisa Laskow Lahey (2009)

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein (2009)