What Big Brands Know

Denver Business Series
Chicago Booth Alumni Club of Denver

April 27, 2011: 5:45 PM - 8:00 PM

Gerry O'Brion has led marketing for billion dollar brands such as Coors Light, Quiznos and brands at P&G. He has translated that experience into seven core strategies that every business can use. These strategies are as powerful for startups as they are for multi-billion dollar businesses, and as powerful for B2B companies as they are for B2C. Regardless of your functional expertise, Gerry will have you look at your business with a fresh perspective. You will reexamine how you are different from your competitors, and why that matters to your customers. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about companies that are doing it right.

Where

Coors Field
Rochenge Conference Room
2001 Blake Street
Denver, Colorado

Driving Directions:Complimentary parking in Lot A.

The lot is immediately adjacent to Coors Field, just outside Gate A in right field. Lot A sits between Blake Street and the railroad tracks extending northeast to the 27th Street entrance.

Cost

$33, $39 after 4/20/11

Registration

Register Online
Register By Phone: (303) 457-2119

Deadline: 4/27/2011

Program

5:45 PM-6:30 PM: Cocktails & Networking

6:30 PM-8:00 PM: Presentation

Speaker Profiles

Gerry O'Brion (Speaker)
Brand Manager
http://whatbigbrandsknow.com/about-2/

Gerry O’Brion built his career growing big brands. After earning his MBA at the University of Michigan Business School, he worked with Procter & Gamble, on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Company he managed the flagship Coors brand, and then Coors Light, a $2 billion brand. He was then VP of Marketing for the Quiznos restaurant chain. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers, a $1 billion brand. Gerry is now a professional marketing speaker and author, translating the strategies used by big brands into techniques that can be used by any business.

Questions

Nabeel Anwar, '08 

720.280.6764