Join us for the Q2 Brunch with special guest, Professor Art Middlebrooks from the Kilts Center.
Event Details
We get together quarterly for a casual brunch to catch up and exchange ideas for future programming.
This quarter, we have a special guest. We will welcome Professor Art Middlebrooks back from Chicago after his Winter Quarter teaching in Hyde Park.
Art is coming up from Orange County, so we're meeting him halfway by gathering in Manhattan Beach. We've reserved space at a co-working venue, so we're asking for a prepaid RSVP for this gathering.
ABOUT ART MIDDLEBROOOKS
Art Middlebrooks leads Business Development for Research Data at the Kilts Center for Marketing, and is an educator and management consultant specializing in innovation, services marketing, and branding. Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries, including mobile apps, consumer packaged goods, e-commerce, energy, financial services, telecommunications, and information technology.
He is a former senior director of marketing and product development for DigitalWork Inc., partner with Kuczmarski Innovation, manager in the Strategic Services division of Accenture, and systems analyst at American Management Systems.
Middlebrooks is the coauthor of two books, Innovating the Corporation and Market Leadership Strategies for Service Companies. He has published other works in PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management, and Marketing News. He teaches innovation and services marketing. "I find that students learn best by doing, so I've structured both the in-class and out-of-class work to enable students to apply the various tools that I teach," Middlebrooks says. "I include the use of team projects and software in my courses so that students can learn how state-of-the-art innovation methods are being applied by leading companies, enabling deeper learning.
He earned an MBA in marketing and finance from Chicago Booth in 1988 and a bachelor's degree in computer science and economics from Duke University in 1984. He is a member of the Beta Gamma Sigma and Phi Beta Kappa honor societies.
ABOUT THE KILTS CENTER
The Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating academic research and providing programs that support students and alumni with careers in marketing-related fields such as tech product management, product marketing management, brand management, and general management.
The center's activities and efforts build on the foundation of Chicago Booth's multidisciplinary approach to education—The Chicago Approach. Our work at the Kilts Center reflects this philosophy, building on the core disciplines of economics, psychology, and statistics.
$30 includes coffee, tea and a continental breakfast.
Please let us know if you have any dietary restrictions.