Why Health Authorities Should Focus on On-Screen Smoking
Cigarette product placements boost consumer demand.
Why Health Authorities Should Focus on On-Screen SmokingHow competition can moderate gains from text-message deals
Jean-Pierre Dubé, Zheng Fang, Nathan Wong, and Xueming Luo, “Competitive Price Targeting with Smartphone Coupons,” NBER working paper, March 2016.
Cigarette product placements boost consumer demand.
Why Health Authorities Should Focus on On-Screen SmokingAny brand willing to pony up for the Big Game should have a plan to make the most of its investment.
The Four Questions Super Bowl Advertisers Should Ask ThemselvesA look at the perceptions, sentiments, and associations that changed over the course of the deal.
How Amazon’s Whole Foods Deal Impacts Supermarkets and SupercentersYour Privacy
We want to demonstrate our commitment to your privacy. Please review Chicago Booth's privacy notice, which provides information explaining how and why we collect particular information when you visit our website.