Scandals Reveal How Much Consumers Really Care about ESG
When negative news broke about a company, sales dropped up to 10 percent.
Scandals Reveal How Much Consumers Really Care about ESGEmail promotions lift revenue, even when customers don’t use them
Offering discounts can increase sales of products that aren’t being advertised.
About 90 percent of the spending boost came from people who didn’t redeem the offers but still bought from the site.
Navdeep Sahni, Dan Zou, and Pradeep K. Chintagunta, “Effects of Targeted Promotions: Evidence from Field Experiments,” Working paper, November 2014.
When negative news broke about a company, sales dropped up to 10 percent.
Scandals Reveal How Much Consumers Really Care about ESGA combination of marketing and public policy could help alleviate food insecurity in the US.
How Policy Makers Could Address the Food-Insecurity EpidemicDealerships near closing car lots raise prices less than those farther away.
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