When Loyalty Programs Are Bad for Consumers
Rewards programs can come with higher prices.
When Loyalty Programs Are Bad for ConsumersWhy drug companies benefit when competitors advertise
TV commercials for branded medication boost demand for rivals.
Ad viewers identify with the general health issue, increasing demand for a type of medication but not necessarily a specific brand.
Bradley Shapiro, “Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants,” Working paper, October 2014.
Rewards programs can come with higher prices.
When Loyalty Programs Are Bad for ConsumersIn the midst of a social movement, it takes more than words to win public opinion.
In Corporate Responses to Black Lives Matter, Commitment Speaks VolumesResearch suggests a link between plain-packaging laws and declines in cigarette sales.
A Plain Way to Cut Smoking RatesYour Privacy
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