Evening MBA

Marketing Management

Innovative, cross-disciplinary, and data-driven, the Chicago approach to marketing is at the forefront of an evolving field. Crucial to success in any business, marketing is about more than coming up with the next big idea. It is a driver of growth and marketplace value, and requires a unique brand of business leaders.

At Chicago Booth, one in five part-time students pursue a marketing management concentration. They learn from an award-winning faculty that is revolutionizing how people study and research marketing. With a curriculum rooted in the fundamental principles of psychology, economics, and statistics, students are equipped with the innovative thinking needed to go beyond the bounds of traditional marketing. They apply what they've learned to real business situations in hands-on experiential learning courses.

Our students are known for their ability to act decisively and think through unique problems with confidence.


Cocurricular Activities

You'll have the chance to explore activities outside the classroom in numerous ways that will also allow you to build new skills, relationships, and networks. These include:

  • Booth Marketing Club - The Booth Marketing Club is an association organized to provide part-time students a forum for the exchange of marketing ideas, to educate students about topics and trends in the field, and to improve skills necessary to succeed in the marketing industry.
  • Quantitative Marketing and Economics Conference - This annual Quantitative Marketing and Economics conference features research in the intersection of marketing, economics and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area.
  • Marketing Workshop - Top scholars from around the world present their work at the weekly marketing workshop. All members of the Chicago Booth community are invited to attend. View a schedule of previous events.

You’ll have the option of taking courses that address your individual career choices. Samples include:

  • Marketing Strategy - This course introduces the substantive and functional aspects of marketing management. It covers the elements of marketing analysis (customer, competition, and company), and the marketing mix (product strategy, pricing, advertising and promotion, and distribution). It uses case studies so students can develop, present, and defend their recommendations, as well as critically evaluate the recommendations of others.
  • Pricing Strategies - This course is a blend of analytic marketing techniques, marketing strategy, and economic theory. Students work with real data, analyzing managerial pricing problems. Critical marketing questions are answered such as how to determine a new product's price, how to assess whether current prices are appropriate, what is price leadership, and what is value pricing.
  • Data-Driven Marketing - The availability of data on actual market behavior of consumers is revolutionizing the way marketing is conducted, as well as the way in which marketing activities are planned and evaluated. This course introduces students to these new data sources and provides a set of innovative analytic tools.
  • Management Lab - Chicago Booth pioneered experiential business education in the 1980s with the Laboratory in New Product Development. Now called Management Lab, students tackle high-profile consulting projects in areas such as new product development, branding, channels to market, and strategy. Over the years, projects have expanded beyond the United States to China, South America, Russia, Botswana, United Arab Emirates, and Turkey.

You’ll study with professors who conduct groundbreaking research and are recognized for revolutionizing the use of data in generating actionable insights for better marketing decisions.

Pradeep K. Chintagunta

Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. His research has appeared in the Journal of Marketing ResearchMarketing ScienceManagement Science, the International Journal of Research Marketing, and the Journal of Econometrics.

Sanjay K. Dhar

Sanjay K. Dhar, James H. Lorie Professor of Marketing, studies topics such as strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, and product placement strategy. His research has been awarded the 2008 Paul Green Award which recognizes the best article published in the Journal of Marketing Research.

Jean-Pierre Dubé

Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing, studies empirical industrial organization, dynamic oligopoly, competitive advertising, competitive pricing, retail competition, price discrimination, and internet marketing. Recently, he has worked on the role of dynamics in the strategies of competing firms.

Ayelet Fishbach

Ayelet Fishbach, Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing, studies social psychology with specific emphasis on motivation, emotion, and decision making. She is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and the Fulbright Educational Foundation Award.

Günter J. Hitsch

Günter J. Hitsch, professor of marketing, studies quantitative marketing and industrial organization, empirical models of consumer choice and competition, the economics and marketing of new products, and the economics of dating and marriage markets. "I've been able to make progress in these areas by advancing statistical methods, especially computational techniques that allow me to tackle previously unsolvable, complex decision problems," he explains. 

Christopher K. Hsee

Christopher K. Hsee, Theodore O. Yntema Professor of Behavioral Science and Marketing, conducts research on the interplay between psychology and economics, happiness, marketing, and cross-cultural psychology. He serves or has served on the editorial boards of several academic journals, including the Journal of Marketing ResearchOrganizational Behavior and Human Decision ProcessesJournal of Behavior Decision Making, and Management and Organization Review.

Ann L. McGil

Ann L. McGil, Sears Roebuck Professor of General Management, Marketing and Behavioral Science, focuses her research on consumer and managerial decision making, with special emphasis on causal explanations, differences in judgments in public and in private, and the use of imagery in product choice. "My research enhances our understanding of how people think, which makes it easier to reach and help them," she explains.

Chris Nosko

Chris Nosko, assistant professor of marketing, studies industrial organization, applied microeconomics, and computational economics. His research focuses on technology markets. In one project, he uses the CPU market to study how imperfectly competitive firms make product line decisions and the relationship between these decisions and industry innovation. Nosko spent the 2011 - 12 year working at eBay in their research labs. While there he pursued projects related to pricing in two-sided markets, measuring the effectiveness of paid search advertisements, and understanding repeat buyer purchase behavior.

Anita Rao

Anita Rao, assistant professor of marketing, studies quantitative marketing and empirical industrial organization with specific interests in online content, digital distribution, emerging markets, and research and innovation intensive industries. In her current work she analyzes how changes brought about by the digital world are shaping online purchase and rental markets. Another stream of research analyzes the impact of competition and FDA regulation on R&D investment decisions by firms in the pharmaceutical industry.

Oleg Urminsky

Oleg Urminsky, associate professor of marketing, studies consumer and managerial decision making and its implications for marketing management. His research on how motivation and behavior change as people get closer to the goal of earning a reward appeared in the Journal of Marketing Research and was a finalist for the 2007 Paul E. Green award.

KILTS CenterThe James M. Kilts Center for Marketing plays a pivotal role at Chicago Booth by promoting the development and recognition of marketing at the school. Before founding Centerview Partners, Kilts, '74, was Vice Chairman of the Board of The Procter & Gamble Company.

The center sponsors a wide variety of basic and applied research in marketing on topics such as the determinants of consumer behavior; analytical models of marketing activities; pricing and consumer dynamics; and determinants of brand shares. This research is supported by visiting faculty and doctoral fellows. Chicago Booth students are able to gain practical marketing experience through experiential learning opportunities.

In its commitment to attracting and graduating the best MBA talent, the center provides financial support to students through scholarships. In addition, marketing fellowships provide not only financial assistance, but a two-year mentoring relationship with a member of the center's steering committee. Career guidance and support is also the focus of the center's mentoring, program which pairs students with Chicago Booth alumni currently pursuing successful marketing careers.

  • Evelyn LeeEvelyn Lee
    Recruiter, Abbott
    Continuing a partnership with Booth that has spanned more than two decades, Evelyn Lee recruits students who can make long-term contributions to the health care firm.
  • Aaron ConrowAaron Conrow, '04
    Associate Brand Manager, Colgate Palmolive (2007 - 08)
    While with Colgate-Palmolive, Aaron became an active recruiter and sought out Chicago students to infuse the industry giant with Booth talent.
  • Günter HitschGünter Hitsch
    Professor of Marketing
    An economist by training, professor Günter Hitsch builds on that background for his research and focuses on advancing statistical tools to analyze consumer behavior.
  • Ann MukherjeeAnn Mukherjee, '94
    Chief Marketing Officer, Frito-Lay North America
    Ann went beyond traditional marketing with an idea to let fans create and vote on the Super Bowl ad for Doritos. The campaign strengthened consumer relationships and drew $36 million in media coverage.
  • Meghan FriesenMeghan Friesen, '09
    Product Manager, Progressive Insurance
    Transitioning her career from financial services, Meghan Friesen, '09, received mentoring from Karen Katen, AB '70, MBA '74, that helped her plan for long-term success in marketing.
  • Brandon SwalveBrandon Swalve, '06
    McKinsey and Company, Inc. (2006 - present)
    Traveling to Russia, as part of Management Lab programming, Brandon and his classmates spent 10 weeks on an immersion project for Citibank.

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