Anita Rao studies quantitative marketing and empirical industrial organization with specific interests in online content, digital distribution, advertising claims and research intensive industries.
Her recent papers include “Online Content Pricing: Purchase and Rental Markets,” published in Marketing Science, and “Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema,” published in Quantitative Marketing and Economics. In her current work she analyzes how false claims in advertising influence consumers’ purchase decisions. Another stream of research analyzes the impact of competition and FDA regulation on R&D investment decisions by firms in the pharmaceutical industry.
Rao holds a PhD in marketing from Stanford University and a MS in transportation engineering from Massachusetts Institute of Technology. She earned a Bachelor of Technology in civil engineering from Indian Institute of Technology (IIT), in Madras, India.
Prior to her doctoral studies, she worked in the Customer and Brand Science practice at Mercer Management Consulting.
2015 - 2016 Course Schedule
Quantitative marketing, empirical industrial organization, online content, digital distribution, emerging markets, research and innovation intensive industries.