Faculty & Research

Zvi Gilula

Adjunct Professor of Statistics

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5807 South Woodlawn Avenue
Chicago, IL 60637

Zvi Gilula's current field of research is categorical data analysis, with marketing applications. He was an associate editor of the Journal of the American Statistical Association from 1986 to 2006, and was an associate editor for the International Journal of Marketing Research from 2000-2007. He has been involved in methodological consulting for well-known companies such as Roche Holdings in Europe, GTE, Prudential, TNS, Kantar in the UK and Morningside Technology in China. He was also advising the Israel National Lottery for many years, and is currently supervising TV and Internet rating in Israel. Recently, Zvi Gilula is acting as the scientific advisor in the High Frequency Algo-Trading field.

He received his education from Hebrew University, where he earned a bachelor's degree, a master's degree, and a PhD, all in statistics. He is also an elected fellow of the Royal Statistical Society and the American Statistical Association.

Outside of academia, Zvi Gilula enjoys philosophy of religions, psychology of rationality, chess, and single malts.


2014 - 2015 Course Schedule

Number Name Quarter
41000 Business Statistics 2015 (Summer)
41301 Statistical Insight into Marketing, Consulting, and Entrepreneurship 2014 (Fall)
41301 Statistical Insight into Marketing, Consulting, and Entrepreneurship 2015 (Summer)

Other Interests

Chess, philosophy of religions, psychology of rationality, and single malts.


Research Activities

Categorical data analysis; marketing research and consulting; risk analysis.

With Mike Evans, "The Conversion of Attitudinal Scales" (2012).

With R. McCulloch "High Dimensional Data Fusion for Categorical Vaiables” (2012).

With P. Rossi and R. McCulloch, "Direct Data Fusion" (2006).

With S. Haberman and P. van der Heijden, "Probabilistic Models for Multiple Correspondence Analysis" (2005).

With S. Haberman, "The Analysis of Categorical Profiles by Informative Summaries," Sociological Methodology (2001).

For a listing of research publications please visit ’s university library listing page.