Faculty & Research

Jean-Pierre Dubé

Sigmund E. Edelstone Professor of Marketing

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5807 South Woodlawn Avenue
Chicago, IL 60637

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Faculty Research Fellow at the National Bureau of Economic Research. His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, retailing, and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. He also teaches the Ph.D. course in advanced quantitative marketing.

Dubé’s work has been published in the The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics and The Rand Journal of Economics. He is an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.

Dubé earned a bachelor's degree from the University of Toronto in quantitative methods in economics in 1995, a master's degree in economics in 1996, and a PhD in 2000 from Northwestern University. He joined the Chicago Booth faculty in 2000.


2014 - 2015 Course Schedule

Number Name Quarter
37202 Pricing Strategies 2015 (Spring)
37202 Pricing Strategies 2015 (Summer)
37802 Pricing Strategies 2015 (Summer)
37904 Advanced Quantitative Marketing 2015 (Spring)

Research Activities

Competitive pricing; competitive advertising; branding; dynamic oligopoly; network effects; retail competition; price discrimination; internet marketing.

With Günter Hitsch and Pradeep Chintagunta, “Tipping and Concentration in Markets with Indirect Network Effects,” Marketing Science (2010).

With Günter Hitsch and Peter Rossi, "State Dependence and Alternative Explanations for Consumer Inertia," RAND Journal of Economics (2010).

With Bart Bronnenberg and Carl Mela, "Do DVRs Influence Consumers' Brand Purchases?” Journal of Marketing Research (2010).

With Bart Bronnenberg and Matt Gentzkow, "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review (forthcoming).

With Jeremy Fox and Che-Lin Su, “Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation,” Econometrica (forthcoming).

For a listing of research publications please visit ’s university library listing page.