Faculty & Research

Gregory D. Bunch

Adjunct Professor of Entrepreneurship

Address :
5807 South Woodlawn Avenue
Chicago, IL 60637

Greg Bunch brings years of practical experience as a general manager and entrepreneur to his classes. He is a co-founder and director of Oration, a healthcare data start-up. Bunch works with Fortune 50, family, and start-up businesses in the areas of innovation and strategy. He is the founder and president of Masterplan International Corporation.; a strategy consulting firm. He was also a partner at Brandtrust, a brand strategy consultancy. Some of the companies he has worked with include: American Express, Danaher, Dover, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds and YUM!

Bunch has served on boards and advisory boards of companies in financial services, healthcare, retail, franchising and marketing.

He has been a guest lecturer teaching entrepreneurial strategy at Wheaton College, IL. In addition, he has lectured nationally and internationally on topics related to strategy, creating customers and innovation. Civically, he was an alderman in West Chicago serving on committees for infrastructure, public safety and development.

Bunch earned a bachelor’s degree from Wheaton College in philosophy and a MDiv from Harvard University.


2013 - 2014 Course Schedule

Number Name Quarter
34102 New Venture Strategy 2013 (Fall)
34102 New Venture Strategy 2014 (Spring)