New trends in consumerism, such as the growth of Asian markets, e-commerce, and a preference for value over brand names, are radically changing the consumer packaged goods industry. Despite the global economic downturn and its impact on luxury retail, the Chinese consumer market is steadily growing. Chinese consumers will carry great influence in this industry as the middle class continues to expand. Predicting new consumer needs and supply chain volatility, CPG players consider how best to meet the challenges of a fast-changing consumer market.
If the luxury sector softens, will Chinese consumers embrace mid-priced products or even outlet malls? How do changing demographics (an aging population and an increase of women in the workforce) impact the CPG industry? How might the growth of e-commerce alter the relationship between CPG companies and retailers?
Chicago Booth invites you to join us in Shanghai for a discussion with Booth alumni and CPG professionals who will share their expertise and perspective on the current environment. Hear their take on the future of the consumer packaged goods industry.