Where Discussion
and Debate
Spark Industry Insights

We actively seek the brightest thinkers, innovators, and leaders, engaging them to look at industry-specific topics and challenges through the lens of Chicago-style thinking.

View All Events

Chicago Conversations New York

Upcoming City: New York

David vs. Goliath: How small consumer companies are winning share and big companies are following their lead.

Since 2011, more than $18 billion in CPG industry sales have shifted from large to smaller companies. With the consumer focus on authenticity, transparency, and content, traditional marketing methods of big brand names, celebrity ad campaigns, and TV dollars are no longer successful in winning modern buyers. How are smaller companies winning market share and poised for continued growth? How are mobile marketing, social media, and direct-to-consumer models leveling the playing field? What strategies are bigger companies adapting to keep up and stay relevant?

Join Us in New York

Talk to customers all the time.
Those conversations inspire your content
and roadmap to the future.

- Bill Hobbib, '91, VP of Product Marketing, Bullhorn and #BoothChiCon New York panelist

Join the Conversation online with

#BoothChiCon

-->